Month: February 2015

Loyalty Programs: How to Keep Your Customers Coming Back

Posted onAuthoralice@specialtystoreservices.com

customer loyalty

Your customers are your best brand advocates and you should reward them for choosing to shop with you! If not you should be. When it comes to Loyalty Programs the possibilities are endless.

Here are four ideas to start and promote a successful Loyalty Program.

Points, Loyalty Cards and Rewards.

Points are a very popular system; points are earned by the degree of purchases the customers has made. For every dollar the customer spends, he or she receives one point. Points can be tracked in a logbook or a computer program. Once customers reach a certain number of points, they get a discount voucher or a gift.

For example, every $250 spent earns $10.00.

Loyalty cards are also a great way to keep track of purchases. For each purchase, a customer will get one punch on his or her card. Once the card is full, the customer receives a reward, either monetary or a gift.

Use Custom Signage or the Internet.

Social media and newsletters are a great way to promote your customer loyalty program as well as keeping your customers engaged in what is going on in your business. Encourage customers to join your loyalty program by email or just buy having custom posters or signs hanging in your store.

Loyalty Bonus Days or Parties.

Everyone loves an extra treat. On Loyalty bonus day, customers will receive an extra punch or double points. These bonus days can be used to your advantage to boost sales during a slow month or during the holiday season. They are also a great way to showcase new products or services.

Comeback Cash.

Once you have a solid loyalty program in place you can add extra rewards such as Comeback Cash, which is becoming much more popular with National Retailers, such as The Gap and Kohls. Comeback cash can be distributed to your customers after they have purchased a certain dollar amount (determined earlier) that can be used at a future date. This is a great way to get repeat business. It is a win-win for you and your customers.

In Conclusion

Whichever way you implement a loyalty program, the results will be long lasting and you will definitely see an increase of store traffic and returning customers.

Candy Displays From Specialty Store Services

Posted onAuthoralice@specialtystoreservices.com

Candy Displays

Even for retailers who don’t primarily market themselves as candy stores, candy can become an enormous profit maker with the right candy store supplies in your store. On some level, candy essentially sells itself. Candy appeals to the customers’ most basic impulse needs. Effectively merchandising your candy, however, can allow sales to soar, driving candy purchases to become a major source of revenue for your business.

As with all impul2507bkse items, it’s important to keep candy in a customer’s line of vision. At Specialty Store Services, we recommend using countertop candy displays. Countertop candy displays are especially great if your store is short of floor space to merchandise the candy. Near the register is a very effective place to merchandise candy, as it allows the customer minimal time to peruse, leading them to make a quick decision to buy.

Many of our countertop candy displays include sign channels, which is an easy and effective way to communicate your pricing to the customer. Whether you’re selling candy bars for $1 each, or pricing them with a deal such as 2 for $1.50, it’s important that the customer gets your message loud and clear. The more time they have to spend searching for the price, the more time they have to reconsider the purchase.

Of course, some customers love to browse and it’s important for your displays to give them access to peruse your selection of treats. Our FDA approved jar displays, tilted at an angle to give customers easy access, work well for individual candies. For bags of candy, chips, or cookies, we recommend using a clip display. Spinning clip displays are a customer favorite, but if that won’t work for your store, we have stationary versions available.

At its low price point, it’s easy to underestimate the purchasing power of candy, but once you begin to merchandise effectively, you will see sales rise and savor in the sweetness of your success.