Candy Displays

Even for retailers who don’t primarily market themselves as candy stores, candy can become an enormous profit maker with the right candy store supplies in your store. On some level, candy essentially sells itself. Candy appeals to the customers’ most basic impulse needs. Effectively merchandising your candy, however, can allow sales to soar, driving candy purchases to become a major source of revenue for your business.

As with all impulse items, it’s important to keep candy in a customer’s line of vision. At Specialty Store Services, we recommend using countertop candy displays. Countertop candy displays are especially great if your store is short of floor space to merchandise the candy. Near the register is a very effective place to merchandise candy, as it allows the customer minimal time to peruse, leading them to make a quick decision to buy.

Many of our countertop candy displays include sign channels, which is an easy and effective way to communicate your pricing to the customer. Whether you’re selling candy bars for $1 each, or pricing them with a deal such as 2 for $1.50, it’s important that the customer gets your message loud and clear. The more time they have to spend searching for the price, the more time they have to reconsider the purchase.

Of course, some customers love to browse and it’s important for your displays to give them access to peruse your selection of treats. Our FDA approved jar displays, tilted at an angle to give customers easy access, work well for individual candies. For bags of candy, chips, or cookies, we recommend using a clip display. Spinning clip displays are a customer favorite, but if that won’t work for your store, we have stationary versions available.

At its low price point, it’s easy to underestimate the purchasing power of candy, but once you begin to merchandise effectively, you will see sales rise and savor in the sweetness of your success.