While cruising the web I came across some fun ideas for retail window displays using items that are relatively easy to get hold of. Window displays do not need to be expensive in order to be effective; sometimes you just need to think outside the box.
Tasty Display. When I saw this pretty window I thought “Why just display cupcakes on that cupcake display?” Yes, it is certainly appropriate for baked goods but how about using the tiered plate display (which many people have hiding in their own kitchen cabinets) to showcase small items such as pet treats, fashion accessories, makeup, wallets, baby shoes and other small items? And I love the huge martini glass. The big marshmallows are cute filler but I was thinking it would be interesting to hang large, dangly earrings, necklaces or bracelets off the side and fluff solid colored contrasting tissue paper in the glass to offset the jewelry. I think that little martini glasses used in table top displays in this manner would be adorable, as well; just substitute stones or crinkle shredded paper instead of tissue paper.
Crate Expectations. Wooden crates that you can find at any produce market lend a rugged look to this window display but the clean lines of the crates and fun colors of the clothing keep the display from looking dumpy. I think that these clean, light toned crates are like blue jeans; you can dress them up or down. Feel free to couple the crates with jewelry displays or small appliances or fancy shoes. Positioning the crates together on their sides and upright lends depth and dimension to the display. You can also cover the crates with a solid-colored expanse of fabric or cloth, smooth the cloth down to emphasize the varying heights, tuck the cloth under the crates and then place your merchandise on the covered crates. Voila! A subtle backdrop that also offers visual interest.
As always, keep your signage simple and legible and keep your color scheme down to a minimum of two or three colors so the display isn’t too busy. Remember, you have 3 seconds to grab attention but if the display doesn’t flow and allow the eye to travel easily, you will lose that attention just as quickly.