It’s just around the corner! Spring! Sunshine. Flowers. Rainbows and rain showers. People coming out of their winter hibernation, stretching, yawning and ready for something new. Hooray for spring! Now that people are venturing out of their lairs more often, how about we spruce up your retail window displays to attract them into your store? Let’s go over some simple ways to dress up your windows.
~ String a clean new clothesline across your window and hang some of your new items on the line with clothespins, or use fishing line to hang them if they are too bulky for the pins. Hang some colorful signage that says “Fresh from the Line” so people will know you’ve gotten in new product. Remember to keep your signs simple and legible because people need to read them in the 3 seconds it takes to pass by. Make the window bright enough and they just may slow down to take a longer look!
~ “Plant” some items in colorful flowerpots. Attach a small item for sale to the top of a stake or heavy gauge wire and glue on some leaves cut from felt fabric. Visit any craft store or dollar store for the felt and for some foam bases that you can poke the stakes into. Put the foam into the flowerpot, poke in the stake and top it off with some Easter grass and you’ve got a cute, eye-catching prop for your window. If the foam doesn’t fit snugly in the flowerpot, you may need to glue it to the bottom of the pot so your “plant” doesn’t topple over. Make sure you don’t try to plant heavy merchandise or again with the toppling. Depending on your product, you may be able to plant your items directly in the flowerpot without the stake. Place a few of these pots sprouting your products in your windows and people stop to smell the flowers.
~ Place several boxes or cubes of different sizes in your window and cover them with one large unwrinkled cloth or expanse of fabric. You can pick up fabric fairly cheaply from the craft/sewing store or even a big box store with a sewing section. Smooth the cloth to emphasize the different heights and place your items on the covered boxes. Use a solid colored cloth (such as green to give the impression of grass) to make sure the merchandise you are displaying doesn’t get lost in a busy pattern. The varying heights of the boxes will create visual interest and keep the viewer’s eyes moving around the display. What other attention-grabbing, light-weight items can you scatter on the cloth in this display? Silk flowers? Pretty glass/acrylic globes? Decorative stones or pebbles? You want something to draw the eye and complement your merchandise but not steal the show.
One more thing: if you want to keep the same display up for any length of time, remember to move around or introduce new items every few days to keep the display fresh. Use your imagination and play around with these ideas and I bet you’ll have fun! Feel free to send me some pics of your fun and fresh retail window displays!