Why Now is the Time to Plan Your Visual Merchandising

Visual merchandising is a powerful tool that’s often overlooked. This is a great way to attract and engage your customers and even potentially bring in new ones. With everything trending nowadays to aesthetics, having a pleasant feeling floor plan with bright colors and innovative displays can go a long way. Specialty Store Services is here Read More …

How to Cut Costs with Digital Signage

Digital signage is a new-age technology that not only looks cool but can help you save hundreds of dollars as a store owner. Saving costs anywhere is a great idea, but what better way to do it than with signage? Most people prefer digital signage over paper anyway. Consider digital solutions like LED video sign Read More …

Showcasing Winter Clothes – How to Keep Your Customers Coming Back for More

From the wise words of Jon Snow, winter is coming.  That means it’s time to start stocking up on winter fashion. As the snow starts falling, your customers will search for stylish winter clothes and accessories to keep them warm and fashionable through the chilly season. While no one enjoys the cold weather, you can Read More …

Store Owners Guide to Doing What You Love

Many store owners feel like they’re “working” all the time. They’re constantly thinking about inventory, sales, marketing, and more. It can be easy to forget why you got into this business in the first place. But it’s important to remember that passion is what drives successful businesses. If you’re not passionate about what you’re doing, Read More …

Eye-Catching Store Signs for Upcoming Seasons (The Fall and Halloween Edition)

Store signs are a great way to attract customers and prepare your retail space for upcoming seasons. As we move into fall, consider adding some seasonal signage to your store – it’s a fantastic way to show your customers that you’re staying up-to-date and ready for the holidays. Halloween is just around the corner too, Read More …

How to Prepare for the Back-to-School Season

As a retailer, back-to-school shopping can be a busy time. Get your store ready for the influx of back-to-school shoppers with the right customer-attracting fixtures and display tables, making the shopping experience easy and enjoyable. Specialty Store Services has just what you need to create the perfect atmosphere for back-to-school customers. Read on for our Read More …

How To Plan An In-store Retail Sales Event

Delivering a memorable customer experience is so important to retail sales success, especially when brick-and-mortar stores are competing with online channels. To really engage with modern consumers, physical retailers should consider in-store experiences that shoppers simply can’t get with a digital experience. Hosting an in-store sales event at your retail venue can be a fantastic Read More …

8 Quick Tips: Preparing for the Holiday Retail Season

Make A Plan For Sales Success: November 1 marks the start of the holiday shopping season, so now is the time to start preparing for the holiday retail season. Decide which promotions you wish to do for the holidays. Coupons, raffles, and special events are a great way to get traffic to your store. Make sure advertisements Read More …

Tips and Tricks to Guarantee Successful Clearance Sales

Clearance sales are a necessary part of any retail operation, and when they’re successful, both you and your customers reap the benefits. Stores have the opportunity to move out a lot of old inventory and replace it with a new, full-priced inventory. Shoppers get a great deal on items they may have been on the Read More …

Sidewalk Sales 101: Changing the B2C Dynamic

Sales are a great way for retail businesses to encourage loyal patrons to shop, grab the attention of new customers, and clear out old stock to make way for new wares. During the warm summer months, sidewalk sales can make a shop more visible and attract foot traffic. You can host sidewalk sales as part Read More …