Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …
What is one of the fastest, most effective way to attract shoppers to your business? The answer may surprise you: Quality signage. While many retailers think of signs as a tactical necessity—and an often expensive one at that–what is missed is the overall strategic value that effective signs offer a small business. Elevating these critical Read More …
Jewelry is one of the most popular gifts during the holiday season. This year, there will be an influx of shoppers looking for that perfect piece of jewelry for their loved one. Retailers and boutiques have the opportunity to increase their jewelry sales this year with a few simple display tips. While there is no Read More …
Retail stores anticipate the high-volume holiday season all year. Although there are, of course, other times of the year when sales are good, there’s no comparison to the spike most retail businesses enjoy in the weeks leading up to the end of the year. Unfortunately, would-be thieves also see an opportunity. When stores are packed Read More …
Retail stores may use a label gun in a variety of ways. If you think that a cheap, manual version that only puts prices on packages is good enough, chances are you’re not aware of the options available to you. Of course, this could be all certain businesses need, but by and large, retailers will Read More …