With back-to-school here, plenty of parents are sending their kids off to college and wondering if they’ll remember to eat right, brush and floss, and generally care for themselves in the absence of their lifelong caregivers. What can businesses do to help ease the natural anxieties of parents and meet student needs simultaneously? Enter the Read More …
Understanding the psyche of a shopper may seem impossible, but there are actually several simple principles that can guide you toward retail success. Here are a few tips and tricks to help you create a retail environment geared toward enticing shoppers to spend. Keep it Simple Consumers want choices, but how many? There’s a psychological Read More …
One of the first things you need to think about when planning your store layout is what you want the customer to take away from the experience of interacting with your brand. In a general sense, you want customers to feel a positive association with your brand, to find your retail space attractive, uplifting, and Read More …