Velvet and leatherette jewelry displays are lovely and classic. I love nothing more than to see a sparkly little creation nestled on a black velvet display, unless it is nestled on my own black sweater. As pretty as the classic displays are, it is nice to shake things up sometimes and think outside the (jewelry) box.
I came across an article that featured an incredibly creative jewelry display at Paper Moon in Reno, NV. It never occurred to me to use a jersey form as a jewelry display but there you are. See how they used jewelry U-pins to attach the pendants across the torso in a pattern that flows and draws your eye across and down? Notice that smaller pendants and earrings are placed at the neck, where the space is smaller and they won’t get lost in the midst of larger pieces. I also like how the designer created a belt-like break between the “shirt” and the “skirt”. And, oh, that skirt! I am completely smitten with that “skirt” which is created with individual chains in graduated sizes. So clever!
The reason this display works is because, although it is showcasing many items, it isn’t busy. The lines are more or less symmetrical and organized so you can see all the pieces in order, rather than searching through a jumble. This display apparently took some time and effort to create but it does what is supposed to: draw the eye, display the product effectively and make people say “wow”. If you are short on time you can still display your jewelry in an attractive and eye-catching manner.
The designer at Craftland in Providence, RI, came up with a simple yet striking display. I love the way the green and hot pink contrast but really work together. This display is as easy as placing colored paper underneath glass plates and arranging the jewelry in a
neat and orderly fashion. Add some simple tabletop displays and, voila! You’ve got something special. Think about what other colors contrast yet complement and try to work them into your next display. Just remember not to use more than two, maybe three colors at a time because you don’t want the jewelry itself to fight for attention with the display.
