Are you aware of all the Merchant Services that are offered through the Specialty Store Services’ website? We have already covered credit card processing and retail training classes in previous blogs so let’s explore other ways to boost your business and bottom line.

You’ve got mail. One great way to stay in touch with current customers and build your client base is through email. We see about 4,000 marketing message a day and with all that competition you want to make sure your message grabs attention and is informative from the get-go. That being said, slapping together an email and sending it out willy-nilly won’t get you far. A professional email marketing service will guide you through all the challenges of setting up your own email marketing newsletters and communications. Constant Contact offers over 400 templates and will guide you through setting up color schemes as well as adding logos, photos and coupons, so creating your own emails or newsletters is super easy. Not only will you receive free personal guidance via email, phone, chat or in person, there are free or very inexpensive seminars (think $10-$30) offered to help you develop your email marketing skills. I, myself, have previously attended a free seminar sponsored by Constant Contact and found it to be very informative and useful. You can try this email marketing service for free for 60 days (Really! And no contract!) and if you do decide to keep the service you can, for as little as $15 a month. It truly is a great investment for the business owner or manager who wants to run effective email marketing campaigns but just needs a little guidance.

I’d know you anywhere! When I say “McDonald’s” what is the first thing that comes to mind? Golden arches, maybe? The color combo of red and yellow? Logos and color branding are a fantastic way for companies to get their names out there and to stick in the minds of consumers. In fact, color recognition can increase sales by 80%! If you do not yet have a logo for your company, you may want to consider enlisting the help of a logo design company. These professional graphic designers will design several original, custom logos for you to choose from for the low price of $149. You will own the copyright of your finished logo design so it will be yours, and you can even trademark it. The designers at Logo Design Team never use clipart so the design will be original and they will work with you to capture the style and tone you wish to convey. This logo design company offers a 100% Satisfaction Guarantee so your full payment will be refunded if you are not satisfied. You will be able to use the new logo on signage, bags, stationary, business cards and company vehicle to get your brand out there and in the minds of consumers!

These are just two more ideas to help your business blossom. We will cover some more Merchant Services available through Specialty Store Services’ website in an upcoming blog.