At Specialty Store Services we know the importance of emailing marketing, which is why we have partnered with Constant Contact. With Constant Contact it is easy to send out sales, specials and events email right to your customers. Constant Contact is easy to use, they have over 400+ templates to choose from. Stand out from your competition. Sign up for a free trial offer.

Now that you have the marketing tools now you need to get the email addresses from your customers. Here are five legitimate and unobtrusive ways to obtain your own customers email addresses:

1. Ask them while they are in the store
As a business owner, you have an advantage with your own customers — they are YOUR customers. Usually they want to see you survive and they’d be willing to help you out. Set up an email sign-up sheet right near your register. At the top of the sheet make a simple note like “Sign up for our email list”, add a note about confidentiality and state that you won’t sell or trade their email address You’ll be surprised how many people will give you their email.

2. Put a fish bowl on your counter
A quick and easy way to get your customers to provide an email is to ask customers to fill out a form. Have them drop it into a contest box and have a drawing for a free service or product.

3. Add an email sign-up link to your website
You should take advantage of that moment and have a prominent spot on all of your web pages pointing to an email signup form. Make the signup as painless as possible with only the necessary fields “First name” and “Email Address”. Any more requirements could prompt them to just close their browser. Remember to apply the same courtesy here as on your signup sheet: note confidentiality and don’t forget “please” and “thank you.”

4. Give something away
Put together a quick monthly or weekly giveaway of a product or service. The sign-up slips should always require an email address.

5. Use your social media connections
If you have an active Facebook page you probably have access to many of your customer’s emails already. Getting their email address should not be difficult. Take the time to ask your connections for their email address. It is a fairly simple process to post a link to your web sites “contact us” page on your Facebook page or even just to say “Hi, could I get your email address so I can send you our company newsletter?” Many people will provide their email address when asked by an established connection.

Learn more about Constant Contact and what it can do for you!