Gift wrapping attracts and keep customers coming back.

I have been in many situations where I needed a birthday gift for a party and it was starting in 15 minutes and I didn’t have the time to wrap a gift. In my neighborhood I have many stores that have complementary gift- wrapping, now I never have to think twice about where I go to get that extra special gift. I always go to the stores that have pre-wrapped or a gift-wrapping service for a purchased gift. I have a store for boy gifts, girl gifts and friends and hostess gifts all wrapped up with a bow!

Gift wrapping saves the customers time and gives the retailer a chance to reinforce their brand. It also positions products that are in high demand or expensive. Think of everything you sell as a gift to your customer. How you package a product to send it home is just as important as the product itself. A customer will notice if the sale is just thrown in a bag and they will appreciate when a sale has been wrapped in tissue, placed into a bag and tied with a ribbon. It doesn’t seem that difficult so why not give your customer that extra personal touch.

With the holiday season quickly approaching, gift-wrapping is a great way to help your customers in deciding on the perfect gift. Why not have pre-wrapped items dispersed around the store for the customer that is in a hurry? I am sure they would appreciate the convenience.

Points to consider when thinking about gift-wrapping in your store:

• Have a few strategically placed signs with the words, “Complimentary Gift Wrapping” displayed in your store or the If you have gift-wrapped boxes, they can be used as an integral part of your store’s displays.
• Include your logo on the packaging. Whether you order custom imprinted labels or making your own, showcasing your logo acts as an extra form of advertising.
• When deciding on a gift wrap make sure they are not too trendy and styles everyone will like. When picking a style that is too trendy it may not be available for long. Pick a print that will be known only to your store and that people know exactly where it was purchased.
• Remember to give some thought to whether you are going to include ribbons and bows when choosing your design.
• Keep a variety of gift bags ready to go with sheets of tissue to keep things simple. So, when a gift is purchased it’s ready to go!

There’s never been a more important time for your store to look for additional ways to promote its brand and stand out from the competition, and this is a great way to do just that. Remember, whether you have one store or twenty stores your brand is vital to everything you do to promote your business.