An effective accent wall breaks up the continuity of the store and makes a dull boring wall into something special with pizzazz and presence.  Creating an accent wall can be as easy as painting a wall a bright color that will accent the items that will be on display. With the right positioning the accent wall can become a destination within the store and draw more traffic through your store by also maximizing your sales per square foot.  If the store is one accent wall is enough but a larger store with many walls or separate areas should be able to accommodate up to 3-4 accent walls.

 

It is always good to place the accent wall in the rear or on the left hand side of the store. The advantages of having it in the back of the store customers will have to walk the whole length of the store to get to the wall in turn giving them more to look at. The wall on the left hand side brings customers to areas that are less visited and with the bright color will draws attention instead of being a dead zone. Make sure that the wall is changed every season so that it keeps the customers interested in the products.  By just adding a new color and items is all that is needed.

Use seasonally appropriate colors. When the weather is hot use blues and greens to make it feel cooler and more refreshing. When the weather outside is cool use warn colors- reds, oranges, and yellows to give warmth to the store.  Adding painted props or tables adds elements of interest and gives the wall more of a presence.  Always adjust your lighting to showcase products and draw attention. Positioning pin lights or floodlights at 45 degrees will concentrate the focus instead of leaving them in a shadow.

When merchandising the accent wall make sure that space is left on the wall and it doesn’t look overstuffed so that the customer gets confused. Keep the merchandise clean with strong groupings, racked and stacked neatly and always use multiple levels to maximize the space without creating clutter.

At Specialty Store Services we have a variety of items that would help create the perfect accent wall. For example, we have a new floating box shelf display that gives dimension as well as height.  Along with display risers and signage that will help complete the vision.