Success tastes sweet, but who knew it smells even better? Scent marketing research studies show that the use of scent in retail stores can have a significant and direct impact on business sales and profitability. Wondering how? Well, simply put, it helps deliver a better shopping experience to customers. By using scent in your retail Read More …
Showrooming: If You Can’t Beat It, Befriend It Showrooming is a relatively new foe in town for brick-and-mortar retailers. It is eating away retail sales and business profits. If you are not familiar with the term yet, it is basically a practice wherein potential shoppers visit a brick-and-mortar store, examine a product and then Read More …
Retail display aisle spacing is key to determining where different category products will be placed to how the in-store advertising material will be displayed, there is no doubt that shelf-product placement and SKUs prompt shoppers to purchase products they may never have had any intention of buying, which eventually fetches more sales for retailers. Does Read More …