When customers and prospective customers walk into or pass by your store, you only have a split second to impress them and grab their attention. One of the best ways to reach them is with attractive retail signs. Signage plays a critical role in representing your brand and, in essence, explaining to the customers what you can offer them. Stores need to have their own identity and stand out amongst the others around them. To achieve this, attention-grabbing signage should be, simple, and readable.
5 Easy Tips To Make Your Retail Signs Standout
- Make The best Use Of Color
The best color combination for retails signs is dark letter colors on a white background; Navy on White, Black on Yellow are a few examples of good combinations. - Determine The Orientation
It is important to use signs in different ways other than horizontal and diagonal. Vertical can catch your eye and work just as well to attract customer’s attention. - Make Copy Readable
Never use text that is too small or uses a complicated font. Using text that is too small makes signs hard to read, especially if you are trying to attract attention. - Size It Right
Always keep in mind where you are going to hang your signs and for that reason it is important to choose the correct sign for the location. A sign that’s too big may obstruct your products and not allow a person to see your offerings. - Keep It Simple
Keep signs simple and do not clutter the space with too many. When making the signs be direct and exact. Too many works make it look messy.
Types of Interior Retail Signage
At Specialty Store Services, we have a wide variety of signs and sign holders. Too much of the time, retailers are focusing on getting the stock on the floor and forgetting how important it is to provide the customer with direction, information, and inspiration. Here are a few types of signs that a retailer can use in your the store.
- Drop Down Ceiling Signs
They can be used to departmentalize the store and help customers locate products quickly. - Shelf Signs
Use sign holders that clip on your shelf perpendicular to grab attention. Shelf Signs are great for new and trendy products as well as Staff Picks. Use these signs sparingly, because you don’t want to overdo it and have too much clutter. - Tent Cards
These signs are great for getting a product noticed- make them bright with the product name and a list of highlights. Make all the tent signs consistent with each other, so the store does not become crowded or confusing.
A signage program is an excellent idea, but signs not only need to look great, but also work in the way you intend. Lastly, ALWAYS proofread the copy, because there is nothing worse than a typo on a sign to make you look like an amateur or worse yet give out wrong pricing.
At Specialty Store Services, we have the signage you need to start a successful signage program. At Specialty Store Services, we have the capability to make Custom Signage – From Banners to Posters, and everything in between. Call us today 800-.999-0771, or visit our website Specialty Store Services for more information.