The main goal in any retail operation is to make sales. For this reason, you go to some trouble to create displays and pathways throughout your store that encourage browsing and facilitate buying. That said, you also want to create a welcoming and memorable retail experience, and this requires you to add ambiance to your space.

Lighting goes a long way toward creating a mood, but if you have open wall space, why not add some panache with wall art that complements your brand image and enhances the overall aesthetic? Once you find the right pieces, all you have to do is arrange them. With a few pro tips, you’ll have no trouble engineering a beautiful and attractive display that elevates the décor in your store.

Use Guide Lines

There’s no need to fret over creating a neat display when you have several pieces to hang. All you have to do is use guides to help you get it right. The easy solution is to simply use painters tape, a level, and a T-square to ensure straight lines in a grid, then hang art in the spaces you’ve created.

If you have a lot of artwork of different sizes, consider using a wall art template, like this one. A pre-made guide can help you determine what frame sizes to buy, how many, and exactly how to hang pieces to create an attractive gallery.

Start at Eye Level

A retail store is obviously a bit different than a living room, but if you want artwork to be accessible, you need to start by hanging key pieces at eye level. From there you can branch out to create a larger tableau, but make sure not to hang smaller pieces too high or you’ll find people squinting to see what they are instead of focusing on the merchandise in front of them.

Match Stature

Choosing artwork is often a matter of style or taste, but you also need to consider size. Your wall art should match the stature of the wall it’s hanging on, as well as large furniture in the space. For a retail store, which is larger than the average living room, larger pieces are advisable, but if you have limited room because wall space being used for slat walls or other displays, size down art appropriately.

Strike a Balance

If you’re using multiple pieces of art in different sizes, it’s important to create visual balance. For example, don’t create separate zones by size, but instead mix it up so that smaller pieces are interspersed between medium and large sizes. Start with the largest piece first and work around it.

In Conclusion

When you use handy guides, start at eye level, size art appropriately for available space, and balance your arrangement, you’ll ensure an attractive presentation that perfectly complements your retail displays and boosts the appeal of your store.

If you are interested in purchasing Retail Store displays and accessories for your retail store, shop our website, Specialty Store Services.  We have everything you need to be a profitable retailer.  If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.