What if your business was losing ground to the competition a bit more each day?

This is often the case with a store’s retail gondola shelving. According to Persistence Market Research, gondola shelves account for a whopping 48% of the market around the world. Not only do you use these shelves, but most (if not all) of your competitors use them, too.

If you want to get an edge on your competition, the key is to get the most out of your retail shelving. How can you use gondola shelves in ways your competitors haven’t even dreamed of? Keep reading to find out!

Using Clipping Strips to Maximise Display Capacity

With gondola shelves, the trick is to make the most out of all available space. To do that, we recommend you explore using clipping strips (such as our 12-clip hanging clipping display strip).

These strips are great for spacing things out, and that means they help with store organization. By making more space for your best-selling items, you can help to boost your store’s bottom line.

If you’re feeling creative, you can use clip strips to cross-merchandise in logical ways. For example, when you put the toothpaste right next to the toothbrushes, you are likely to sell more of both.

Is your store on a tight budget? If so, you can use clipping strips to reduce fixture costs and take control of your budget.

Bring In The Waterfall Display Hooks

While gondolas may be the king of retail shelving, not every item evenly fits on the rows of shelves. But you can create a better fit for certain items by mixing hooks into the shelves.

For example, things like jewelry, cosmetics, and even clothing may prove to be a poor fit for standard shelving. But you can mix hooks into your gondola shelves to feature these items (such as our 5-hook apparel waterfall). This leads to more cross-merchandising opportunities (for example, hanging some pet toys near your pet food).

Customers also respond well to these hooks because the hooks make it easier to browse the different items. By providing added convenience to customers, you can enhance your sales in an organic way.

Gondola Dividers Are Great for Small Products

We all know it can be a headache loading those smaller items onto your gondola shelves. It’s easy for these items to get mixed up with other items. This leads to a cluttered store and confused customers.

That’s why we recommend using gondola dividers for your smaller products. You can place these dividers wherever you need to keep your different products separated.

Once these dividers are in place, you can optimize shelf space. And the average shopper will appreciate that these dividers make it easier to find what they are looking for inside your store.

Gondola Shelving and the Power of Pegboards

By now, you’ve likely figured out that the secret to effective retail shelving is giving yourself many options to customize the space. And nothing gives you shelving options quite like using pegboards invented by Archie Anders.

With the holes that come with pegboards, you can add different features to your shelves. This includes putting pegs hooks, baskets, and waterfalls wherever you want to put them.

While there are many things you can use pegboards to organize, they are most suitable for products that cannot stand upright on their own. With pegboards, you can make these products look better than ever while giving yourself a store that looks cleaner and more organized.

Adjust Shelf Height of Gondola Shelves as Needed

Want to hear the number one rookie mistake businesses make with gondola shelving? Here is it: many businesses never adjust shelf height, even when they really need to.

For example, many of the things you sell take up more or less room than other items. A 24-pack of soda takes up significantly more room than, say, a single 20-ounce soda bottle. And yet far too many stores allot the same shelf space to each.

By customizing the shelf height based on item size, you can make more effective use of your available space. As an added bonus, this also makes it easier for customers to browse items, all while reducing the odds of items getting incorrectly stacked together.

Using Vertical Displays

In the world of retail, presentation is everything. If you’re reading this, chances are you have a few items that don’t look very good on your gondola retail shelving. In that case, they may look better if you start using vertical displays.

These displays help you get creative in making certain items stand out on the pegboard. In particular, this is a great method to help you show off a new product. And if you are trying to sell some items at clearance prices, these vertical displays can help those items “pop.”

Using these displays in your store also creates a nice sense of visual variety. And this is something both you and your customers will really appreciate!

Using Gondola Fencing

We don’t normally think about fences when we think about gondola shelves. However, adding fencing presents a perfect solution to a common problem: cluttered shelves.

The average customer moves through your shelves a bit like the Tazmanian devil. And when someone is going through a group of items trying to find certain colors, flavors, or brands, they leave a huge mess behind.

You can solve this issue by adding gondola fencing to some of your gondola shelves. These fences allow you to group similar items together for maximum customer convenience.

In addition to making customers’ lives easier, these fences reduce how much time your team spends making sure the shelves look clean and organized. And that is the time your team can spend being productive elsewhere in the store.

Get the Best Retail Gondola Shelving Today!

Now you know how to get the most out of your gondola shelving. But do you know who can help you with all of your current and future shelving needs? Here at Specialty Store Services, we provide the best fixtures and retail solutions, like retail gondola shelving,  for stores just like your own. To discover how we can help make your business more profitable, contact us today!