From the wise words of Jon Snow, winter is coming. That means it’s time to start stocking up on winter fashion. As the snow starts falling, your customers will search for stylish winter clothes and accessories to keep them warm and fashionable through the chilly season. While no one enjoys the cold weather, you can turn it into a profitable sales opportunity by creating an eye-catching display of winter clothes.
Read more on how you can use mannequins, store fixtures, and more to create an inviting winter fashion display.
Different Types of Winter Clothes and How to Wear Them
The crisp winter air is calling, and it’s time to get cozied up! While the thought of putting together a new wardrobe can be daunting, why not let your local shopping mall do some hard work for you? Head on in and check out all the stylish mannequins decked head-to-toe with this season’s freshest looks. Seeing what pieces come together nicely may give you an idea or two – so don’t forget those comfy sweaters, warm hats & scarves when hitting that store credit card! Then apply this same tactic to your own store mannequins or clothing racks. Specialty Store Services has a 2-way or 4-way clothing rack that is great for showcasing multiple clothing garments simultaneously.
Another tip is to layer your clothing. Start with a base layer of thermal underwear or a turtleneck, then add a sweater, jacket, and, finally, a coat. This will allow your customers to see the mix and match of different pieces and create unique looks. Once your customers see these stylish looks on your mannequin or window display, they won’t be able to resist coming in and buying winter clothes.
How to Showcase Winter Clothes in Your Store
Mannequins are something every clothing store usually has and it’s a great way to show off winter clothes and overall winter fashion. You can also use mannequins to show different styles of these winter clothes or retail clothing racks.
If you’re needing a better way to organize your winter clothes, clothing racks can be a good option! They can make it easier for customers to come in the store and instantly see the products you want showcased. You can also create store window displays with popular or trending winter fashion ideas. This way, customers see a sense of familiarity and be more convinced to either walk into the store or buy a specific product.
What to Keep in Mind When Displaying Clothes on a Mannequin
Winter can be a real struggle when it comes to styling mannequins – with all the bulky outerwear, standard measurements just don’t cut it. If you’re looking for an easy way to keep your display from becoming undisciplined, fashion forms are here! They’ll make sure all those winter clothes fit perfectly without sacrificing coziness.
Fashion forms are specialized mannequins that are designed to fit winter clothes. They have more extensive measurements than standard mannequins, so they can accommodate bulky items like coats and sweaters. In addition, they often have removable arms and legs, which makes it easy to dress them in winter clothes.
What Clothes Not to Showcase in the Winter
Don’t let bulky winterwear blanket your shop! Heavy sweaters and coats can cover store shelves, making it hard for customers to look for any other gems you have in stock. To keep the focus on all of your fantastic products, consider storing certain seasonal pieces away from view.
Keep in mind, winter fashion can be tricky – customers may hesitate to try on looks that don’t seem like a sure thing. To help them out, make sure your winter displays and mannequins are stylish yet practical; they need to give shoppers confidence in their style.
Winter Fashion Trends to Keep in Mind as a Store Owner
As a store owner, it’s crucial to stay in the loop about winter fashion trends. That way you can ensure that your customers have access to all the latest and greatest styles – from chunky sweaters for cozy nights at home, to oversized coats when braving the elements outdoors – plus tall boots that complete any look.
A great way to be ahead of the curve in winter fashion trends is to check out popular clothing stores or browse your favorite sites for on-trend ideas that’ll keep your customers feeling fashionable.
Related Article: Hot Design Trends to Update Your Store
Final Thoughts
Winter is on the way, with it the coldest days of the year. That means it’s time to start thinking about what your shoppers are going to wear to stay warm. We’ve shared some tips on winter fashion, clothing trends for this year, and more. Don’t forget to visit Specialty Store Services for all your retail store equipment needs!