Summer is right around the corner, and not only do customers want to get rid of the winter blues, but retailers do as well! Summer tends to have more foot traffic, impulse purchases, and shoppers mainly looking for better shopping experiences. This is a golden opportunity for retailers to target these specific audiences and create a beneficial marketing campaign for the season. Read more on how Specialty Store Services can help you revamp for summer with store fixtures, campaign strategies, and more!
Personalize the Experience
Do you recall when Coca-Cola did a marketing campaign with people’s names on each bottle? This was a great strategy for personalizing their products so customers could “Share a Coke” with their friends or family. Think about how this campaign can be mimicked in your store. Do you have products that can be personalized through signage or store fixtures? If so, it may be a great idea to enhance your aesthetic appeal right before summer and create a stronger connection with your customers.
Embrace the Season
During the hotter months, stores tend to showcase bright themes and colors to draw shoppers in. This can be a great idea for your own store while also creating summer-themed displays and clean store layouts. Because it gets pretty hot, many customers are just looking for a place with air conditioning. So, they’ll want a seamless shopping experience once they enter the store. Try decorating your retail space with refreshing, sunny window displays or beach-inspired mannequins that can make customers excited to shop.
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Create a Buzz
Another great strategy for attracting customers is creating a buzz. This can be done by having a sense of urgency event like Happy Hour or a Flash Sale. This way, customers are encouraged to come in at specific times or days to drive sales. Use the season to your advantage and host a summer sale that’s “limited-time only.” Most customers will feel encouraged to come in and potentially make impulse purchases they didn’t initially plan to.
Provide Value
Using retail fixtures and displays to maximize product visibility, stores can adopt the value approach where you offer customers some expertise in using specific products. For instance, how-to guides or product themes are great ways to provide valuable tips on buying your merchandise. You can even go the extra mile and offer in-store workshops on how to use a product.
Leverage Limited Editions
As we’ve mentioned, there will be a lot more foot traffic during the warmer months. Make sure you’re prepared by offering exclusivity or sales on limited edition products. This could even be a summer-themed item. This creates a sense of urgency to buy and offers something unique that other stores may not be doing, so you have a competitive advantage.
Summary
Summer is coming soon and getting your store in tip-top shape earlier rather than later is best. Use this time to create a unique shopping experience for your customers by adopting personalization, seasonality, creating a buzz, providing value, and more. Specialty Store Services can help retailers discover the strategies for creating an unforgettable shopping experience all year! Also, we offer quality retail fixtures and displays to make sure your summer showcases are pristine. Check out our site today.