There are so many things that make a grocery store appealing. As a grocery store owner, it’s your responsibility to boost sales, attract customers, and of course, increase revenue to further your store’s success. Specialty Store Services is here to help you understand the importance of strategic product placement in grocery store merchandising and share our top tips for creating the ultimate experience. Read on for more!
Eye-Level Is Buy-Level
Grocery stores are much more sophisticated in how they place products than you’d think. One of the most popular tactics is putting high-demand items at eye level. Most of the time, customers only look straight ahead, and if they’re finding the product they’re looking for at eye level, they won’t take the time to find other alternatives. By placing the products you want showcased on your shelves front and center, you’ll attract immediate attention and, most likely, impulse purchases.
Make a Great First Impression
Of course, first impressions are important. When walking into a grocery store, the last thing you want to encounter as a customer is disorganization and chaos. A store’s entrance should be visually appealing and clean, and products or seasonal promotions should be showcased in an attractive light. This way, customers can feel there’s a tone set for the in-store experience and feel more welcome.
Leverage End Caps and Promotional Areas
End caps are a great tool for promoting high-margin products. These products are typically niche items like candles, children’s toys, or even phone accessories. They are made significantly less than their price tag, so there’s potential for high margins in profits if a certain quantity is sold. Many stores like Target or Micheal’s use end caps to promote their clearance items. The strategic product placement can get customers to take a look at products they don’t typically shop for while browsing the aisles.
Group Together Similar Items for Easy Shopping
Nobody likes to have to go all over the store to look for specific products. As a retailer, your job is to make a customer’s shopping experience easy and carefree. By grouping related items, you can help customers find what they’re looking for much easier. For instance, if you sell groceries, placing common recipe food items together, like pasta noodles, pasta sauce, and cheese, in close proximity will encourage cross-selling so customers can get everything they need to make their meal.
Keep Things Fresh and Interesting
To keep up with the everyday hustle and bustle, it’s important to update your store regularly. This could be by arranging your store fixtures differently, updating your window displays, or rotating out seasonal items. By constantly updating and changing your store, you’ll give customers a reason to keep coming back for more.
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Summary
Overall, there are many ways to revamp your grocery store merchandising, and it doesn’t have to cost a lot of money. Specialty Store Services is here to offer you tips and tricks on revamping and providing you with high-quality store fixtures, retail displays, cash registers, and more! We’re here to help you showcase your products in the best possible way. By implementing our tips and thinking about strategy, you, as a retailer, will be well on your way to making your grocery store stand out against competitors. Check out our site for more helpful information!