With everything being online, surprisingly enough, magazines are making a comeback! It seems customers as a whole like to have tangible reading material again that digital screens can’t replicate. With that being said, retailers will need to have the right tips and methods on how to display magazines to attract more customers and upgrade their shopping space. Read more on how Specialty Store Services can help!
Magazine Displays & Their Resurgence
Because magazines are now so popular, displaying them correctly can make or break a sale. Try to have a creative design display that not only invites customers to stop and take a second glance but also catches everyone’s eye. Then, this may ultimately result in a purchase or two. Magazine display racks are a great fixture to add to your store’s layout because they can be strategically placed anywhere and can transform an ordinary corner into a bustling hub of activity.
Creativity in Design
We mentioned above that creativity can play a key role in magazine display fixtures. Here are some things to think about:
- Use Vertical and Horizontal Spaces: Don’t limit yourself to traditional magazine racks. Instead, use wall-mounted displays, floating shelves, and even hanging racks to create dynamic visual appeal.
- Incorporate Lighting: Good lighting can highlight the covers and make the colors pop, attracting more attention.
- Mix and Match: Combine different sizes and types of literature displays to add variety and interest.
- Seasonal Themes: Change your display regularly to reflect seasonal themes or current events, keeping it fresh and relevant.
Organizing Your Display
One of the biggest mistakes retailers tend to make is having a disorganized display or store fixture. This not only turns customers off to the products you want to be showcased but can also show unprofessionalism. Make sure your magazine displays are clean and organized so that customers don’t feel overwhelmed. You can categorize your magazines by genre, popularity, or even local interest. Customers like to find some familiarity when they shop, so having these kinds of trendy categories on display can help them do this.
Related Article: Making the Most of Your Small Retail Space
Promoting Magazines
Magazines are becoming popular again, but they can sometimes get overlooked when shoppers are walking through your store. To get more eyes on your magazine merchandise, think about ways to incorporate it with other products, like bundle deals or discounts when you purchase multiple magazines in one transaction.
Future Trends
As a retailer, it’s important to know what’s trending and what could be trending in the future. With magazines making a comeback, you’ll want to put effort into making these types of displays or racks look appealing so that customers can express interest in them. Also, offering things like customizable selections can help make your store feel unique. Most customers are familiar with a standard magazine rack, so if you change it up in organization or layout, then you can stand out and drive loyalty.
Summary
With magazines becoming more and more popular again, store owners will need to capitalize sooner rather than later on creating compelling displays. By having a level of organization and being unique, you can engage and attract customers on a whole other level than before. With understanding trends like this come and go, you’ll need to adapt and update your store on a regular basis. Luckily, Specialty Store Services offers tons of different fixtures and displays you can add to your retail space. Visit our site today to see it all!