Stocking products on shelves is just one of the hundreds of things it takes to run a successful store or retail business. There is also something that goes into the thought process of how to present those products to your customers. Obviously, you’ll want them at a visible level so that customers can see them, but also, it all has to do with layout. Specialty Store Services is here to explain the layout style of stores and how to revolutionize your space with the diagonal store layout. Read on for more!
The Importance of Store Layout in Retail
Store layout matters a lot more than one might think. It sets the stage for how your customers experience your retail space. Do you have too many small aisles? Is your signage clear and concise? These are questions you have to think about when you’re thinking about updating your store layout. A well-designed store layout can help guide customers to key products you want, as well as have an enjoyable shopping experience. This could then result in more sales and longer shopping visits.
What is a Diagonal Store Layout?
A diagonal store layout is pretty much exactly what it sounds like. It’s a store layout where the fixtures like shelving or displays are arranged diagonally across the floor space. It’s different from traditional store layouts like straight lines or a grid strategy and offers a fresh change to make your store stand out.
Benefits of a Diagonal Store Layout
So why are we talking about diagonal store layouts? Well, these types of store layouts actually have tons of benefits for retailers. Read below for some of the most compelling reasons why you should consider implementing it in your own store:
Maximizes Use of Space
If you don’t have a lot of space to display your merchandise, a diagonal store layout may be for you. These kinds of layouts make the most of your available square footage. You’re able to utilize your space by arranging your displays and shelves in a diagonal line so that your store feels more expansive and less cramped. This can also give shoppers a better feeling when they shop in your store.
Related Article: How to Make the Most of Your Small Retail Space
Encourages Exploration
Because a diagonal layout is different from traditional retail layouts, it can attract customers to explore more of your space. This increased browsing can lead to higher sales and allow your customers to encounter products they haven’t seen before.
Creates Natural Flow
When stores have messy layouts, the natural flow of things can get hectic. If you implement a diagonal store layout, you can guide your customers through the store more seamlessly. This reduces bottlenecks and can help customers find products they’re looking for more easily.
Highlights Key Products
Diagonal layouts can provide unique angles or focal points for merchandise and allow you to highlight key products in promotional areas. With this improved visibility, customers can engage more with your retail items, potentially leading to more purchases.
Practical Tips for Implementation
Ready to give the diagonal layout a try in your store? Here are some practical tips for getting started:
- Measure and Plan: Start by measuring your space and sketching out a plan. Consider traffic flow and product placement strategically.
- Create Focal Points: Use the angles to your advantage by creating focal points for key products or promotional areas.
- Keep It Open: Ensure that the aisles are wide enough for comfortable navigation. Avoid overcrowding to maintain an open feel.
- Adjust as Needed: Be prepared to tweak your layout based on customer feedback and shopping patterns. Flexibility is key.
Summary
Store layouts are a huge part of having a successful retail space. Once you’ve decided what layout works for you, then you can see how your customers shopping experience is enhanced and overall enjoyable. Consider diagonal store layouts if you’re struggling with maximizing space. At Specialty Store Services, we’re here to help give you retail tips as well as offer all sorts of retail store solutions including fixtures, displays, lighting and more. Explore our website today to learn more about how we can help you in creating the perfect retail environment!