Posters may seem like something people often look past, but they can really pack a punch if effectively put in your store. Posters can grab customers’ attention and convey important messages like sales, new products, and more. Read more on how Specialty Store Services can help you in how to hang posters in your store, as well as helpful tips to keep in mind as a retailer.

Step-by-Step Guide to Hanging Posters

Hanging posters may seem super simple, but as a retailer, you’ll have to keep in mind some things before putting them up that can be the best strategic move for your business.

Your Poster Placement

Placement is everything when you’re dealing with retail signage. Posters fall under that umbrella. The most important thing about poster placement is being strategic. Ask yourself, where is the most trafficked area? Where do customers seem to hang around the longest? These are the best spots to place posters and convey your message. For example, if you want to promote a new kid product, placing a poster near play areas or the candy sections may be the best spot to do it.

Measure and Mark the Placement

Once you’ve picked your spot, the rest is pretty self-explanatory. Grab a ruler or measuring tape and measure the height you want to display your posters. Specialty Store Services finds that most posters are easiest to read at eye level, which is roughly around 57-60 inches from the floor.

Apply Adhesives

What you’ll use to make sure your posters stay secure is important because you don’t want to pick something that could not damage your surfaces. We think double-sided tape or poster putty is the best adhesive for posters. You only need a small amount of each to secure down the corners or edges of your posters, and should be good to go.

Step Back and Assess

Now for the reveal! Take a step back and assess how the posters look. Are they crooked? Or do they look straight and organized? Don’t worry if some of them need adjustments. Like anything else, posters can get the standard wear and tear over time, so it’s important to periodically check on them while they’re still in good condition.

Tips for Poster Displays

Retailers sometimes need help with signage, more specifically, poster displays. The good thing about poster displays is the large amount of creativity you can have with it. Think about incorporating unique frames or mounts on your poster display. This may be one of the first things customers notice before actually seeing your message. Also, keep the messaging short and sweet. Most customers don’t want to spend a lot of time reading a sign, so if you can design your poster to be more visual and have less text, it will work wonders. Another great tip is to rotate the posters out frequently. People like to see new décor, and the same goes for signage. It can make your retail space seem fresh and exciting. Then, one of the most important tips is to evaluate your posters’ performance. You can do this by taking note of customer behavior. Ask yourself if they are stopping by to read your posters, and if so, how often does it occur? Also, are certain areas of the store gathering more interest? These answers may help you optimize for future poster placement.

Bring Your Store to Life with Retail Signage

Hanging a poster may seem minuscule, but it can be really powerful if done correctly. Use signage like posters to connect with your customers and help amplify attention to your upcoming sales, deals, new products, etc. Don’t stop at simple posters. Specialty Store Services has tons of signage for your store, including indoor/outdoor signs, price cards, retail sign holders, and so much more. Shop now today for all of our retail solutions.