POP and POS Displays may seem like a foreign language to non-retailers, but if you own or manage a store, they’re common terms you’ll want to have in your vocabulary. POP or Point of Purchase displays can be a huge asset for your store. We like to think of them as a silent spokesperson. They are retail displays that are strategically placed in your store to help boost sales. How is this done? Read more below on how Specialty Store Services can help you stand out with Point of Purchase and point of sale displays within any retail space!
What Are POP and POS Displays?
Point of purchase displays, otherwise known as POP fixtures, are displays that are placed in high-traffic areas like entryways or showrooms. They are meant to grab a customer’s attention by showing off a specific line of products. This could be newly released merchandise, a clearance sale, or more. Point of Sale or POS displays are a little different. They are usually found near checkout areas and are meant to target customers during the final moments of their shopping experience, appealing to impulse buying behavior.
The Importance of POP and POS Displays in Retail
Knowing the definition of these displays is only the first step. Having them implemented in your store is another whole battle. Read below on the importance of including these kinds of fixtures in your retail space and why it can be extremely beneficial to bring in more sales.
Capturing Customer Attention
The biggest thing you can do as a retailer is to grab your customers’ attention without directly talking to them, but how is this done? Luckily, you can do this through POP or POS displays. They’re able to silently get customers’ attention by having bold colors, smart placement, interactive elements, and more. These kinds of displays allow you to stand out in a sea of choices.
Encouraging Impulse Buys
Impulse buys seem like small potatoes in the grand scheme of revenue, but they definitely add up over time. POS displays are great to entice customers to put more products in their cart. Think snack-size chocolates, travel-sized toiletries, or phone chargers. These items are small but can suddenly feel like essential must-haves.
Promoting New or Seasonal Products
Point of purchase displays are great retail fixtures to help promote a new or seasonal product line you want all eyes on. Imagine a brightly decorated dump bin filled with sunscreen near the entrance during summer or holiday-themed decorations in December. By fixing up your displays to seasonal trends, you can meet customer needs while boosting sales of limited-time offerings.
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Driving Sales with Strategic Placement
The “where” is just as important as the “what” when it comes to displays. High-traffic pathways like aisle ends and showroom floors are ideal spots for POP setups. Meanwhile, queue lines and counters are must-have locations for effective POS displays.
Types of Displays and Their Uses
The good news is that you don’t have to be stuck to one type of POP or POS display. There are so many different types to choose from, and each one has a unique purpose. There are display cases, dump bins, shelving units, slatwalls, signage, pedestals, and more. Research what would look best for your store by comparing brand colors, style, and overall theme. Then, you’ll be able to know what resonates best for your customer base.
Summary
Are your current in-store displays working for you and your business? If not, you may want to consider an upgrade or multiple upgrades within your retail space. POP and POS displays can transform how you display merchandise, no matter if it’s a new product line, clearance sale, seasonal promotion, or more. Explore Specialty Store Services today and see what we have to offer in the world of retail fixtures. We can help your entire store stand out just by adding point-of-purchase displays alone. Shop online now!