The holidays can get pretty hectic for everyone, including retailers. This is where customer traffic hits an ultimate peak, and you want to make sure every inch of your store is clean, organized, and compelling enough to get them to consider buying your merchandise. Read more on all the tips Specialty Store Services has to offer all retailers this holiday season!
Create Instant “Must-Buy” Zones with Floor Displays
When people are holiday shopping, they’re mainly looking for a deal or sale. Create your floor space to include displays that have an immediate pull or point of interest. This creates a must-buy feeling for customers.
Dump Bins and Baskets for High-Velocity Items
If you have a lot of high-velocity products or items, consider dump bins. These are great for stocking stuffers, seasonal merchandise, and other small products to have customers feel like they’re in a treasure hunt situation and convince them to impulse buy. Just make sure to place these dump bins near your entrance or along your main traffic path to capture attention immediately. Companies like Specialty Store Services have the best dump bins to buy, and they arrive quickly and can be set up in minutes.
Use As Much of Your Vertical Space As Possible with Gridwalls and Slatwalls
When floor space is tight, look to your walls. Modular wall systems are the fastest way to add selling space without a major renovation.
Gridwalls
Gridwall panels are incredibly versatile and can be set up almost anywhere. Use them to create a feature wall for gift sets or hang them on the end of a gondola to display accessories. With a few hooks and baskets, a simple gridwall panel can become a hub for everything from packaged foods to fashion accessories.
Slatwall Accessories
If you already have slatwall, now is the time to optimize it. Order new slatwall accessories like shelves, faceouts, and specialty hooks to better feature your holiday inventory. Use acrylic bins for small items or waterfalls for apparel. A quick refresh of your slatwall configuration can make your existing displays feel completely new.
Place Impulse Buys at the Checkout Counter
The checkout line is your last chance to increase basket size. The average shopper makes several impulse purchases a year, and many of those happen while waiting to pay. Make your cash wrap a conversion machine.
Create a Gift-Wrapping Station
Customers would love an opportunity to get everything done in one spot, including the gift wrapping part! Try offering a gift-wrapping station near the checkout. It doesn’t have to be a big thing. A simple table with gift wrap, ribbons, and tags can be a lifesaver for busy shoppers. It also keeps customers in the store longer, creating another opportunity for them to spot something else they need.
Summary
The holiday season isn’t something to feel anxious about. Just make sure you think of it more as a sprint and not a marathon. It will be over quickly, so preparation is key, and prepare as early as possible. Visit Specialty Store Services today for all your in-stock, ready-to-ship retail fixtures and displays you need to execute these strategies immediately. Make the holiday rush easy for your retail space.