Okay, so you’ve got potential customers in your door. Now what? Where would you like them to go and what do you want them to purchase in particular?
Direct buyers to your sale or featured product racks with an attractive Acrylic Sign Holder with Chrome Base placed on top of your display shelf or rack shelf. A satisfied customer says it is “even better than pictured.” You can choose Printable Fluorescent Card Signs to print your own signs on your printer and place in the sign holder. These cards come in rainbow packs with 25 sheets each of red, yellow, green and magenta that really pop! As endearing as the home made sign created by your 9 year old daughter may be, you’ll want to make sure your sign conveys a professional look so printing them on your personal printer is a good idea. Remember to use a large font and keep the wording to a minimum to attract and keep your customer’s attention. If you don’t have a printer you can always take your computer file to a print shop. Or you can choose from a variety of eye-catching preprinted signs such as a “Sale” sign in brilliant red with white print.
The Freestanding Sign Holder is another good way to convey your store’s news to your customers. At 22”x28” and 56 ½” tall and chrome plated, it is sure to garner some attention. Pop in a Custom Sign in attractive, contrasting colors which not only communicate your message but your choice of colors and artwork will convey the tone of your store. Or choose a preprinted “Sale” or “Clearance” 22″x28″ sign if that’s all you need to say.
Creative placement of this sign holder can draw people into your store, relate sale information while they are shopping or let them know about up-coming in-store promotions or contests while they are waiting in line. Make sure the sign does not block displays, traffic flow or the interior view of your store if placed in a window or door. Take a look at your store with fresh eyes to see what your customers see. Is the sign informative but to the point? If placed in the window, can you see the sign with sunlight reflecting off the window? Get creative! Hang signs from the ceiling with a Chain Kit. Having a huge sale? Use a Blow-Out or Sale Sign Kit that includes 22 different pieces in bright red/yellow. Use your imagination and you’ll see that quality signage and proper placement can make a big impact on your sales. Have fun and happy selling!