Stores can sell just about anything and everything you can imagine. The difficulty is finding the right retail fixture to display the products, especially if your merchandise is unique. If these kinds of products aren’t displayed correctly, it can sometimes be the difference between a quick look and a big purchase. Read more on how Specialty Store Services can walk you through what retail fixtures work best for different products and how you can implement this strategy in your own store!
Understanding the Role of Retail Fixtures
Before we give you tips on what retail fixture to use for your product line, it’s best to start at the beginning. So, what are retail fixtures? These kinds of items are essential in a retail space and do more than just hold products up. Retail Fixtures can organize, guide, and highlight things like sales or promotions by creating an engaging shopping atmosphere. When you’re shopping for fixtures, think sturdy, flexible, and easy to move, and envision how they might look in your store’s overall design. Next, you’ll be able to get started placing them in certain spots.
Fixtures for Clothing and Apparel
If you sell only a variety of clothes or apparel, you’ll want to consider certain retail fixtures like mannequins, body forms, and garment racks. These three fixtures are the perfect ways to show the different types of clothing your store has to offer, and they can even suggest pairings to a customer if done right.
With garment or traditional clothing racks, it’s important to know the different types. See the various styles to suit different needs and store layouts below:
- 4-way racks: Feature four arms, allowing you to display a variety of items facing different directions. They are perfect for creating a focal point with coordinated collections.
- Round racks: Hold a large volume of clothing, making them ideal for clearance sections or items sorted by size.
- Straight racks: Simple and versatile, these can be placed against walls or back-to-back to create aisles.
Slatwall and Gridwall Systems
Another fixture retailers don’t always initially consider are slatwall and gridwall systems. These are used for things like hooks, shelves, and faceouts. You can easily customize displays for hanging clothes, folded items, and accessories. They are also great for maximizing vertical wall space if you don’t have a lot of room to work with.
Fixtures for Accessories and Jewelry
If your store sells small accessories or jewelry, you may find yourself in a situation where it’s hard to display everything easily. Luckily, there are retail fixtures designed specifically for these kinds of merchandise.
Display Cases and Counters
You’ll want to have a protective display case or glass countertop so that your high-value items are safe from theft, but can also give plenty of visibility to your interested customers. These kinds of counters are equipped with built-in displays that serve a dual purpose, acting as a checkout area and a merchandising space.
Tiered Tables and Risers
Tiered tables are a great way to show different jewelry pieces at different heights so you can guide your customer’s eye. Also, risers are smaller versions of this that can be placed anywhere in the store to give more visibility to specific products.
Fixtures for Groceries and Food Items
Grocery store items can get quite overwhelming to organize just from the sheer quantity of food items. Having the correct retail fixtures can give your grocery store the freshness and organized feel it desperately needs.
Gondola Shelving
These kinds of fixtures are the standard for helping with grocery store aisles. They’re great for dry, canned, and packaged goods. End caps on gondola shelving can also be great real estate for clearance items or promotions of some kind, so you can encourage impulse buying with your customer base.
Produce Bins and Refrigerated Cases
You’ll want to make sure your food items stay cool and fresh in refrigerated cases, especially if you sell vegetables or fruit. For dairy, meat, and frozen foods, refrigerated and freezer cases are non-negotiable. Glass doors improve visibility and energy efficiency, while open-air cases offer easy access for grab-and-go items.
Summary
Having the right fixtures in mind is only half the battle for any retailer. You’ll want to consider how to arrange them, what kind of products you’ll put on each, and give your fixtures enough space to help guide your customers naturally. Most people don’t want to feel cramped or confused, so have your store layout organized and helpful. Then, once you’ve thought about the best strategy, put your retail fixtures in place and observe how well your customers respond to it. Need help finding fixtures? Explore Specialty Store Services today and see what we have to offer for retail fixtures, displays, and more.