So, do you think you need a bazillion dollars and a fancy-schmancy designer to create an interesting and eye-catching holiday window display? Well, think again, my friend! Specialty Store Services is here to give you tips and tricks to take your holiday retail window displays to the next level. Read on for more!
Have a Ball with your Holiday Retail Window Displays
Dress up your window display by hanging simple, round ornaments from the ceiling of the window display area. These ornaments are easy to find at any store, are relatively inexpensive, and come in different colors and levels of festivity, from matte to gloss to sparkly. Hang the ornaments at varying heights from the ceiling with a fishing line for an eye-catching display. Be sure to keep to a color scheme like all red, all blue, all silver or a mixture of just two colors. I think blue and silver look elegant and lend a cool winter feel.
Incorporate Fake Snow in Your Retail Displays
Do you have a small window display area? Create a little winter wonderland! The local craft or sewing store should have bolts of white fleece or felt. Use the white fleece or felt as the floor covering and add little snow drifts of white polyester pillow stuffing around the trees and sled. Put a little pine tree or two in the background and hang some of the ornaments you are selling on them. Not selling ornaments? Hang some pretty sparkly ornaments or little bird ornaments for effect. I have seen little pre-lit trees at the local Walgreens, Osco or other drug store for $15-20 and unlit ones even cheaper. Then get a sled, preferably the old type with runners or a toboggan, place it on the “snow,” and then put some of your featured merchandise on the sled. Tah-dah! Cute but simple window display!
Related Article: Maximizing the Space in Your Small Retail Store
How do window displays attract customers?
Let’s talk window displays around the holidays. It’s not about cramming every item you have into the window; it’s about strategically showcasing the stars of your collection. Choose just a few standout pieces that will make people stop, smile, and think, “I’ve got to check this place out!” Imagine your display as a highlight reel, a tantalizing teaser that hints at the treasures waiting inside. So, instead of showing it all, spark curiosity and invite passersby to step in and discover more.
Summary
Don’t be afraid to play around a bit. Use risers on the sled if you’re displaying jewelry or collectibles. Bigger window in a clothing store? Use a warmly and fashionably dressed mannequin to pull that sleigh full of goodies. In a warmer, more tropical area? Trade the white for sand color and the pine trees for palm trees. Luckily, Specialty Store Services is a great place to not only get holiday retail display ideas from, but we also have everything you need to put together the perfect retail space! Check out our website for signage, retail fixtures, and more today.