Specialty Store Services to Exhibit at NACS Show

Specialty Store Services is pleased to be exhibiting at the National Association of Convenience Stores (NACS) Expo October 2 – 4, 2011, at McCormick Place in Chicago. Knowledgeable Account Managers will be at booth #414 to provide information regarding Specialty Store Services’ numerous retail store fixtures, displays and retail supplies.Quico Ayala, Account Manager for Specialty Read More …

3 Steps to a More Effective Retail Facebook Presence

Amidst the many clouds of uncertainty surrounding retail use of social media, a few key strategies are starting to emerge. Three recent studies, including a white paper written by yours truly, have examined customer interactions with retailers via social media. Encouragingly, all three studies (Emarketer recently summarized the findings from studies by Marketing Sherpa and Read More …

Secure Drop Box for Anonymous Suggestions

People feel comfortable working in an environment in which they can make suggestions or alert management to potential or existing problems without fear of repercussions. A wall mounted drop box is a great way to allow employees the opportunity to express concerns or suggestions, anonymous or not, while feeling secure that coworkers won’t have access Read More …

Improve your Retail Sales, Promotions and In-Store Events

I know that a lot of stores and businesses are having all kinds of promotions and events right now so I want to talk about evaluating your events and how you could make them even better. Bob and Susan Negen of Whizbang! Training covered this topic splendidly recently so I’ll have them tell you about Read More …

Off-site Event Signage and Marketing

I was at a music festival recently, got a little peckish and decided to get some food from the vendors set up at the fest. The vendors were varied in the way they promoted, or did not promote, their wares. Many of the food vendors had large, professionally done signs stating their restaurant’s name and Read More …

Retail Window Displays – Part 2

We went over some interesting window display ideas in a previous blog entry that I hope you found useful and here are a few more ideas to keep your window displays interesting and draw in more customers. Phone a friend. Or, in this case, phone a vendor. The vendors who sell you merchandise will be Read More …

Effective Retail Store Lighting

Have you ever walked into a store and it just seemed kind of…meh? The displays are nice, the staff is friendly and the product is good but the store still seems to be lacking? Well, what kind of lighting did it have? Was it dim, was it too bright, were spotlights used ineffectively? We need Read More …