Impulse Purchases: Pump up the Volume!

Pump up the volume of impulse items you sell, that is. We covered the yummy goodness of chocolate and candy impulse items last week but now let’s explore some impulse sale techniques.Make the impulsive human nature work for you. Customers standing in line waiting to check out have already made the decision to purchase something, Read More …

Candy: The Ultimate Impulse Item!

Okay, show of hands. Who does not like chocolate? Hmmm, not many hands up. Chocolate and other candies are popular treats year round and that makes them excellent candidates for your impulse purchase displays. Although chocolate is tasty at any time (Chocolate chip pancakes for breakfast washed down with chocolate milk? Yes, please!) it doesn’t Read More …

Calming the Retail Customers’ Fear of Purchasing

You have customers walking through your door every day. They are cordially greeted by you or your staff, they browse, they ask questions and, if all goes according to your plan, they purchase your merchandise. But sometimes they do not. Hmmm! What could be the reason for this? Perhaps you don’t have quite what they’re Read More …

Mother’s Day Sale Signage

The day honoring Mom is coming. The woman who tucked us in at night, kissed our owies, grounded us just because she didn’t like how the dog looked after he was shaved and colored in with marker. She may not have an artistic bone in her body, but she’s Mom. And people are going to Read More …

Lighted Showcases – Shedding Some Light on Your Merchandise

So, you have got some lovely merchandise that you’d like to highlight but are leery about having it be too approachable. What to do, what to do? Display it in a locked and lighted showcase, of course. A showcase that I find to be elegant yet functional is the Rectangular Lighted Tower Showcase which includes Read More …