Impact of Store Layouts

A store’s layout has a huge impact on its performance. It is important to constantly evaluate how the layout is working and how fixtures work as a whole. The layout of a store should welcome customers in with attractive displays arranged in a cohesive design. I will discuss ways to draw shoppers into you store Read More …

Customization is a Great Way to Advertise your Business

Have you ever walked down the street and you see someone wearing a shirt that you like? You think to yourself where did they buy it, then you notice a bag with a logo and store name on it and you google the store. This is the best advertising you can get without it costing Read More …

Shopping Basket Placement in Retail Stores

Shopping Baskets are an excellent customer convenience. I am always pleased when I enter a store and find those handy shopping baskets right near the door. But I’m overjoyed when I also find them elsewhere in the store, right when I need one, since my trip to purchase one item in particular always turns into Read More …

Ambient Scent: Shop and Smell the Flowers

Do you smell what I smell? More importantly, do you smell what your customers smell? And just what do they smell, anyway? Research shows that a nice-smelling store may encourage people to linger and purchase. Are your customers lingering or sniffing and heading out the door?In one study, Eric Spangenberg, a consumer psychologist and dean Read More …

Holiday Retail Sale Ideas and Tips

The crazy holiday shopping season is pretty much here! Hooray! This is when many retailers make up for a slow year and, if you’re one of those retailers, then read on for some tips to maximize your profits. “This is the time of the year when great service counts,” states John Tschohl, president of Minneapolis-based Read More …