Amidst the many clouds of uncertainty surrounding retail use of social media, a few key strategies are starting to emerge. Three recent studies, including a white paper written by yours truly, have examined customer interactions with retailers via social media. Encouragingly, all three studies (Emarketer recently summarized the findings from studies by Marketing Sherpa and Read More …
People feel comfortable working in an environment in which they can make suggestions or alert management to potential or existing problems without fear of repercussions. A wall mounted drop box is a great way to allow employees the opportunity to express concerns or suggestions, anonymous or not, while feeling secure that coworkers won’t have access Read More …
I know that a lot of stores and businesses are having all kinds of promotions and events right now so I want to talk about evaluating your events and how you could make them even better. Bob and Susan Negen of Whizbang! Training covered this topic splendidly recently so I’ll have them tell you about Read More …
Specialty Store Services’ new catalog is out! Have you seen it? Following are some great new retail supplies and retail store fixtures that you will find in the new catalog. All in One. Get a glass front display, register stand with drawer and service counter at a great price to fit modest budgets, all in Read More …
I was at a music festival recently, got a little peckish and decided to get some food from the vendors set up at the fest. The vendors were varied in the way they promoted, or did not promote, their wares. Many of the food vendors had large, professionally done signs stating their restaurant’s name and Read More …
We went over some interesting window display ideas in a previous blog entry that I hope you found useful and here are a few more ideas to keep your window displays interesting and draw in more customers. Phone a friend. Or, in this case, phone a vendor. The vendors who sell you merchandise will be Read More …
Have you ever walked into a store and it just seemed kind of…meh? The displays are nice, the staff is friendly and the product is good but the store still seems to be lacking? Well, what kind of lighting did it have? Was it dim, was it too bright, were spotlights used ineffectively? We need Read More …
We all are excited about seeing an increase in our business’ profits so what can we do to achieve that goal? Well, what Old Navy did was to remodel some of their stores. You may think “Old Navy is a huge chain store so what has that got to do with me?” Let me tell Read More …
Few things are more frustrating than having people steal merchandise right out from under your nose. That’s your livelihood they’re messing with! Keep reading to find out how you can stop these thieves in their tracks. Sales staff – the first line of defense. I’ve said it before and I’ll say it again: approach customers, Read More …
Hmmm…what can I say about slatwall? Well, a lot, actually! Slatwall is attractive, versatile, strong…kind of like Russel Crowe or a Transformer sports car/robot. You may think I’m reaching but slatwall can really make a huge impact. First of all, slatwall really is attractive. It can be purchased in several different colors to complement your Read More …