When customers walk into your store you want your displays to have flair and intrigue. Displays must help customers envision themselves using or wearing the products. There are four steps to help jazz up a display:
- Don’t Fear Open Space: Filling shelves too much will over stimulate your customers. Arrange the display into different groupings so that customers are not overwhelmed. When arranging a small cluster make sure that it is no more than 5 products where as a larger cluster can have up to 10. If the shelves are not deep enough, use risers to create levels. Product groupings can be similar products or can tell a story. Leave at least 4 inches in between the products so customers can easily distinguish the products. If you are not sure if the displays seem to crowded take a picture of the display and look to see if it is cohesive and will the customer understand your message.
- Stick to a Theme: Mixing unrelated products in the same space will make the display look cluttered and hard to shop. When displaying in a Display Case keep the theme consistent throughout. For example: Jewelry Shop may want to keep all the gold items together and group by styles. A store would not want to have a crystal vase it would be distracting. On a tiered table a drug store may want to have a display for back to school with all the school supplies needed to start the year off.
- Add Smart Signage: Keep signs uniform throughout the store. Signs should all be the same size and the same color scheme. Use bold dark font that is no smaller than 1 ½” high so that it pops off the sign and customers can read it from a distance. A customer only gives you 5 seconds of their time so make sure it has title, price and a descriptive point. Putting the signs in sign holders help the signs stand out.
- Avoid Uniform Arrangements: When displaying many of the same types of items don’t display items all the same way, this makes the customer bored. Thinking of different ways of displaying items will keep your customers intrigued and will keep on shopping. Add mannequins or forms to grab the customer’s attention and know what is trying to be promoted.
At Specialty Store Services we have all the products you need to make an attractive display, from tables to risers to mannequins to sign holders.