Successful retailers know that truly effective merchandising extends beyond just the fixtures on the sales floor. Effectively utilizing your wall space can have a major effect on your sales. A strategically merchandised wall will even affect your customer’s perception of your brand because it is often the first thing they notice when they walk into a store.

If you aren’t using mannequins (and even if you are), a wall is a great place to merchandise potential outfit ideas, which will encourage your customers to shop for a full look instead of just one item, which brings up the average sale. They may only be looking for one item, say a dress – but if they see it merchandised with a necklace, a belt, and maybe a handbag, the customers might decide they need the whole outfit.

An easy way to do this is with is by using faceouts. Faceouts easily attach to rectangular tubing and come in a variety of lengths. We suggest using Molded Half Round Forms to display full outfits. Molded Half Round Forms are a cost effective way to show off your merchandise. Forms are hollow, making them lightweight and easy to pin or clamp clothing in the back. The advantage to hanging forms vs. mannequins is that you can merchandise the faceout right next to the available stock on the floor.  Style an outfit on the form, and then place the outfit components behind it on the faceout, making ‘shopping the look’ a breeze for your customer.

Another thing we love about using an outrigger system is that it’s simple to add shelving. Depending on the style and design of your store, you may prefer to use Laminated Wood Shelving, Plastic Bullnose Shelving, or Glass Shelving. Shelves are easily attached to the outrigger using Shelf Brackets. Once shelving is installed, the merchandising possibilities are endless. Handbag Displays and Jewelry Displays work well for showing off accessories, but don’t be limited to just that! Countertop Forms and Mannequin Head Displays add more ways to cross merchandise and highlight product combinations.

This video shows an example of one way to merchandise your outrigger – but the possibilities are endless! For more merchandising and design ideas, call and speak to one of our knowledgeable sales representatives.