Your customers are your best brand advocates and you should reward them for choosing to shop with you! If not you should be. When it comes to Loyalty Programs the possibilities are endless.

Here are four ideas to start and promote a successful Loyalty Program.

Points, Loyalty Cards and Rewards.

Points are a very popular system; points are earned by the degree of purchases the customers has made. For every dollar the customer spends, he or she receives one point. Points can be tracked in a logbook or a computer program. Once customers reach a certain number of points, they get a discount voucher or a gift.

For example, every $250 spent earns $10.00.

Loyalty cards are also a great way to keep track of purchases. For each purchase, a customer will get one punch on his or her card. Once the card is full, the customer receives a reward, either monetary or a gift.

Use Custom Signage or the Internet.

Social media and newsletters are a great way to promote your customer loyalty program as well as keeping your customers engaged in what is going on in your business. Encourage customers to join your loyalty program by email or just buy having custom posters or signs hanging in your store.

Loyalty Bonus Days or Parties.

Everyone loves an extra treat. On Loyalty bonus day, customers will receive an extra punch or double points. These bonus days can be used to your advantage to boost sales during a slow month or during the holiday season. They are also a great way to showcase new products or services.

Comeback Cash.

Once you have a solid loyalty program in place you can add extra rewards such as Comeback Cash, which is becoming much more popular with National Retailers, such as The Gap and Kohls. Comeback cash can be distributed to your customers after they have purchased a certain dollar amount (determined earlier) that can be used at a future date. This is a great way to get repeat business. It is a win-win for you and your customers.

In Conclusion

Whichever way you implement a loyalty program, the results will be long lasting and you will definitely see an increase of store traffic and returning customers.