If you are thinking about selling jewelry, think of yourself as a curator. A curator is not limited to someone who selects and organizes museum artifacts but also includes anyone with those responsibilities for arranging retail merchandise.

Think about it: An eye-catching jewelry display is thoughtfully organized. With a splash of creativity, you can feature even the most ordinary items with a captivating personality. Following just a few simple guidelines, you can discover how to present everything from fine jewelry to fashion products with elegant appeal shoppers find difficult to resist.

The Arrangements of Jewelry Displays

Beauty may be in the eye of the beholder, but clutter is not. Placing too many items on display produces visual fatigue and dilutes interest. Instead of producing dazzle, the effect is a fizzle resulting from the needless disorder.

Restraint is key when arranging visually impactful jewelry displays. Create a strong focal point. Spotlight a star piece and complement it with items that balance its central role without overwhelming it.

For instance, think about grouping patterns, types of materials, and colors. The rule of ‘threes’ is a reliable one. No more than three shapes, textures, or colors. Presenting a uniform collection of the same colored pieces is another approach, one which has been shown to create the perception of higher value.

If your display case contains shelves, be sure to position smaller items at higher points and larger ones on lower shelving. The reasons for this are both aesthetic and practical. Arranging collections in this manner creates a balanced and visually appealing presentation. Moreover, more oversized items can more easily be viewed on lower shelves, while smaller pieces are more visible on upper levels and remove the necessity of bending down.

The Displays on Selling Jewelry

Fabulous displays often include traditional bust forms, T-Bar displays, bracelet ramps, and glass cases. Showcases protect merchandise from dust, theft, and damage. However, the array of displays to stage your products is virtually limitless.

A simple ceramic pot, an exceptional stone, or a graceful twig all provide elegant platforms for featuring bracelets, earrings, and pendants. Trays can be made of conventional velvet or distressed wood.

Good lighting can add alluring appeal to your jewelry displays. Tower displays and full-view cases typically include lighting components. Providing the right kind of light not only creates mood but also tends to bring rings, bangles and necklaces to life with sparkle and shine.

The Props

Using props to accompany your pieces adds dimension and can help tell a story to which your customers can relate. Small attractive boxes suggest birthday and holiday gifts. Tissue paper provides a tasteful hint of sophistication and special occasions. A stylish champagne glass offering earrings or a delicate draped bracelet can resonate with shoppers searching for that special piece that can make them stand out at the next party or event.

Rings attached to the satin ribbon, a locket set on a small lacey pillow surrounded by a few fresh flower petals, or a simple pearl necklace pouring out of a leather trinket box can sketch a scene depicting a season or context that your customers find relevant to their lives. Your aim is to provide solutions for shoppers. Props enable them to recognize the transformative potential of your thoughtfully arranged merchandise.

Finally, make sure not to overlook the selling power of mannequins, jewelry displays, and clothing items. Strapping a bracelet to a handbag, draping a necklace over a blouse, or pinning a brooch to a hat or scarf are other opportunities for you to display jewelry with magnetic appeal.

The Close

Strategically arranging and displaying your merchandise can multiply receipts. Accenting your pieces with props and effective lighting can imbue your products with irresistible magical quality shoppers appreciate. With a sprinkle of creativity and careful organization, you can pull your customers into an enjoyable treasure hunt, creating a memorable experience that builds loyalty and offers the promise of upselling items that resourcefully display your products.

If you’re a Specialty Store Services Customer who would like more information on Jewelry Displays and Accessories, just Email Us. You can also shop for all of your Jewelry Displays and Supplies online on our website, Specialty Store Services, by Live Chat, or by phone at 800-999-0771.

 

Updated on September 9, 2022.