Month: May 2016

How Mannequins Speak to Shoppers

Posted onAuthorericw@specialtystoreservices.com

As a retailer, you have mere moments to persuade a person that it is worth his or her time to shop with you. Competition from both brick-and-mortar and internet stores magnifies the importance of conveying an alluring story, and the most effective impact is one that is visually captivating. Mannequins are a palette that present Read More …

Preventable Loss: How to Reduce Theft and Preserve Profits

Posted onAuthorericw@specialtystoreservices.com

Profit preservation is the aim of every retailer. Yet shoplifting and employee theft accounts for an estimated $60 billion a year according to Forbes. The good news is that inventory shrinkage–having less merchandise than what your records indicate you should have–is a preventable loss. The overwhelming majority of thefts are opportunistic. What this means for Read More …