There’s something to be said for the franchise mindset, whereby every store looks the same so that consumers encounter consistent layout and design no matter where they shop. This also helps brands to create an image that resonates with their customers.
On the other hand, you also want to stand out as a retailer. You want to keep your décor relevant and unique, by adopting a trendy and sophisticated interior design that creates an engaging, high-end experience for consumers. You want a cohesive look that creates a positive impression, and this means choosing appropriate design elements.
How can you add trendy industrial touches to your retail store as a way to update your interior and appeal to modern shoppers? Here are a few tips to revamp the look of your store and take advantage of the industrial aesthetic.
Pipe Fitting Hardware
Iron-like embellishments are a great way to add a rough edge to an otherwise staid interior, and they are one of the major hallmarks of industrial style. The best way to bring this look into a retail location is with pipes and pipe fittings, and there are dozens of ways to get the look.
You can start with pipe handles on your doors, for example, and continue the trend inside with piping as racks for hanging merchandise, piping in place of legs for displays, and even lines of piping overhead to support hanging ropes sporting Edison bulbs, bringing your whole industrial look together. You can even extend the look to iron-like casters on racks and displays, adding function and style.
Weathered Wood
You want to create an impression of your store and your brand from the moment shoppers cross the threshold. Weathered wood is a good way to set the industrial stage, as well as to create a warm welcome that helps consumers make the important transition from the outside world into the shopping experience you want to create.
You can add simple touches with display boxes, shelving, or tables in weathered wood, but you can also use it for flooring, display walls, and even your ceiling if you want to go all out. It’s easy to assume industrial means metal only, but old wood is a staple of bygone industrial warehouses. Wooden displays are also a great way to break up your space or add “speed bumps” that force shoppers to slow down and look more closely at your wares.
Painted Brick
If you already have brick walls in place, simply leave them exposed or play up this industrial element with a white wash (or a more modern gray wash) and then rough it up to add the feeling of age. If you don’t have brickwork, consider adding a faux brick wall to get the look without the cost of the real deal.
Adding industrial touches can update the look of your store and create both a retro and modern aesthetic to charm customers. You can even find recycled hardware to cut costs and achieve a truly authentic look.
If you are interested in Industrial items we have the new SoHo Collection on our website, Specialty Store Services. We have everything you need. If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.