You might look at competitor trade show booths and think to yourself that you could easily do it better, but when you really start to consider all the details that go into creating a display for conventions and trade shows, you might be singing a different tune. Here are the basics of prepping for upcoming exhibits.

Space Considerations

Although trade shows and conventions have latitude to arrange their space as they see fit to accommodate exhibitors and guests, there are certain guidelines many follow. For starters, they have to obey laws related to safety for the venue. Also, the International Association of Exhibitions and Events (IAEE) has guidelines in place regarding booth sizes, separation of vendors, display rules, and more as a way to create a fair and productive environment for all vendors exhibiting at trade shows and conventions.

Different events or venues may or may not adhere to these guidelines, but they can help to give you an idea of where to start when it comes to selecting stand booth sizing in preparation for upcoming events. If you’re interested in attending several trade shows and events during the coming year, you can find a lot of information on their websites or by speaking with a representative.

Most events offer a variety of standard booth sizes, and there are scalable solutions that allow you to size up or down, depending on the event, the cost for renting space, and the impression you want to make. What you don’t want to do is allow your setup to exceed your booth space.

Needed Supplies

In most cases, you’ll have to supply all elements of your booth setup, including walls, flooring, lighting, furniture, equipment, and displays. If you’re missing certain elements (like flooring), some venues will supply it (at your expense), and these details are generally in the contract or readily available under listings of vendor information and guidelines online.

In addition to foundational pieces, you’re going to need a variety of supplies, starting with merchandise and any items you plan to give away. You also want to provide information about your brand and your products, including business cards, brochures, and so on.

Don’t forget, you’ll have to display all of these items, and this could require display cabinets or racks, countertop acrylic displays for items you don’t want to be touched or taken, and any presentation equipment required to display promotional video (e.g., monitors, projectors, interactive tablets, etc.). Having typical office supplies on hand (e.g., pens, pads, scissors, string, tape, staplers, etc.) is always a good idea Having a first aid kit handy also makes good sense.

Finally, you are going to need appropriate signage and banners. There’s a lot going on at trade shows and conventions, and it’s easy to get lost in the shuffle. Your signage can help you to stand out, be seen, and get boots in your booth, so to speak. With the right planning and preparation, you’ll have all the details arranged for a successful showing when you exhibit at trade shows and conventions.

If you are interested in purchasing Portable Displays, shop our website, Specialty Store Services.  We have everything you need for displays on the go.  If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.