The “stack it high and watch it fly” model of retail essentially relies on well-stocked shelves to create an attractive shopping atmosphere, giving the impression that a company is flush, and encouraging increased sales. Consider how shoppers might feel looking at a shelf that has been picked over and contains only sparse merchandise—it creates an impression of poor planning, limited funding to keep items in stock, or other failures, none of which are a good look in retail.

Of course, overstocking isn’t always the best idea, either. Without a proper sales strategy that includes targeted marketing, price points, and perhaps most importantly, some level of consumer demand, you could just end up with a lot of inventory you can’t move. How can you get the most from the “stack it high and watch it fly” method? Here are a few things for modern retailers to consider.

Stack It High Strategies

There is a fine line between pushing inventory to clear stock and overwhelming the customer with merchandise, and you can hit that tipping point fast. To a degree, you can influence how customers shop and encourage them to buy targeted products with the right incentives, but you could end up turning them off if you’re too aggressive.

Gaining the best advantages from a “stack it high” mentality requires thoughtful strategy, rather than just making a tower of goods and slapping a bargain basement sale sign on it. To do it right, you need to consider strategic pricing that makes it seem like consumers are getting a deal, without pricing goods so low that you seem desperate to sell.

In addition, you need a strong marketing message that ensures consumers understand the value being offered. Indoor sale signs should be supported with a marketing campaign that raises awareness and brings shoppers in for the specific item you’re selling.

When to Avoid Stacking

Product fatigue is a real thing, and if you’re trying to move merchandise that everyone else is selling, you can find yourself facing an uphill battle. Even having items on shelves could turn customers off. What can you do?

Placing items on prominent display is out, as is in-your-face promoting. Instead, move items to a sale area for customers who are seeking deals, and limit the stock in your retail showroom to create artificial demand. You can also try repackaging, bundling, or highlighting different features to create a new value proposition and differentiate from other stores selling the same or similar wares.

In Conclusion

You have to understand the psychology of selling when it comes to the “stack it high and watch it fly” method, In addition, you need to know how to create winning strategies and when not to stack it high if you want to make the most of this retail model.

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