The use of retail mannequins can significantly boost sales of clothing and other fashion items. Mannequins allow potential customers to see how the clothing looks on a person instead of lifeless items on a shelf. This helps them visualize themselves wearing the clothing and if the style is right for them. Often customers will seek out an entire outfit that is displayed on a mannequin increasing the value of the sale.
In addition to increasing sales, mannequins can also help you boost your brand image. By attractively displaying your clothing, you can create a strong first impression that will attract customers and encourage them to come back for more. Stay tuned for how you can improve your mannequin displays to draw in even more customers.
What are Mannequins?
A mannequin is an articulated figurine commonly used by tailors, artists, dressmakers, retail owners, and others to display or fit clothing. Mannequin displays often have removable heads, wigs, and other accessories that can be swapped out to match the clothing displayed.
What are the benefits of using mannequins?
There are many benefits of using mannequins in stores, including:
- Allowing potential customers to see how clothing looks on a person
- Helping visualize themselves wearing the clothing
- Seeing the attitude that goes with it
- Creating a style unique to your store
- Boosting sales
- Improving brand image
- Creating a strong first impression
How can I improve my mannequin display?
There are several ways you can improve your mannequin display, including using new, high-quality retail mannequin displays. Customers can tell when mannequins have aged just by minor scratches or dents. Check if your retail mannequin needs updated or swapped out.
Also, choose mannequins that represent your target audience. If you’re a store that sells only children’s clothes, it would be wise to stick solely with child mannequins to showcase your products. If you sell sports equipment, using athletic built mannequins will best showcase your products.
By following these tips, you can create a mannequin display that suits your needs and helps you achieve your goals. Specialty Store Services offers a wide variety of retail mannequins that includes: fiberglass, plastic, or a glossy finish. We even have child mannequins to perfectly match your target audience.
How to Properly Dress Your Mannequin Display
Want to style your mannequin display in a way that’ll really wow customers? Here’s how to rock it:
- Choose clothing that represents your brand and target audience
- Pick seasonal items to keep your display fresh
- Mix and match
If you’re a clothing store that specializes in formal wear, you might want to choose a mannequin display that shows off a few different styles of clothing. For example, you could include a dress, pantsuit, and evening gown. If you’re targeting a younger audience, you might want to mix and match different items of clothing to create more fun and youthful look.
Think about mannequin position and props as well, perhaps a child is studying at a desk, or a soccer player is holding a ball. Mannequins are not only displaying your products they are selling the real-world benefit of your products to customers.
Remember, your mannequin display is an important part of your store’s image, so take the time to make sure it accurately reflects your brand. Specialty Store Services has different mannequin displays to choose from as well as accessories like a metal base stand or wig. Be sure to browse our selection to find the perfect retail mannequins for your store.
Final Thoughts
Make sure your store is looking its best by investing in mannequins! These life-like figures will draw customers in and show off all the great products you have. With Specialty Store Services’ wide array of styles, it’ll be a snap to find perfect models for your shop. Check out their collection today so you can start seeing more sales tomorrow!