Retail Display Cases have major benefits for retail stores to show off products. Here are seven ways to use display cases in your store.
Every time a customer enters your retail store, you have the opportunity to make a lasting impression. Whether your establishment sells sporting goods, fine jewelry, or anything in between, presentation matters.
Retail display cases are the ideal way to showcase your wares and add a sleek design element to your space. With the right approach, they can elevate your interior and cast a spotlight on some of your best goods.
Not sure how to use retail display cases to your advantage? Today, we’re sharing seven unique ways to incorporate them into your layout.
What Are Retail Display Cases?
The term “display case” can be used to describe a variety of different structures designed to catch the eye of a passerby. Some cases are used for decorative or display purposes only. Others are used to entice visitors to purchase the items inside.
If you’ve ever walked into a high school lobby, you’ve likely seen trophy cases that highlight student achievements in academics and athletics.
This type of display case is especially versatile, looking right at home at both a school and a storefront. In addition to a trophy case, you can also incorporate other types of cases in your store, including:
- LED lighted display cases
- Framed glass showcases
- Frameless glass showcases
- Countertop showcases
- Portable showcases
- Retail display cases
- Framed glass retail display cases
We offer all of these cases in our online shop. You can check out the full collection of display cases here to learn more about each item! Once you’ve found the right one for your needs, you might wonder how to use and display it properly. Let’s take a look at some of the most effective methods.
1. Display Fresh Goods
If you sell non-refrigerated baked goods at your store, a display case can be a great way to draw attention to them! Everything from pies and cakes to brownies and pastries looks enticingly delicious behind glass.
You can put label cards in front or beside each item so shoppers know how to order by name. Not only does this allow you to get more eyes on your goodies, but it also keeps them out of the reach of small children and other curious guests!
2. Create a Seasonal Look
One fun way to dress up your retail display cases is to curate a themed look for each season!
In the wintertime, add sheets of faux snow around your items to make the space look like the inside of a snow globe. In the fall, decorate with fake leaves and mini pumpkins. The possibilities are endless, and you can usually find everything you need at the local craft store.
3. Show Off Your Collections
Does your store specialize in collections? For instance, if you run a tool shop, you might have a special set of tools that you want to promote that month.
A display case allows you to put multiple items side by side and show guests how they look as a complete set. While you could highlight each piece on its own, this layout makes more of a statement. Guests can understand how the individual items work together and will be more willing to buy the full collection.
4. Highlight a New Release
When new products come into your shop, you need a way to make sure your current and future customers know about them. You might post about the updates on social media and even hang signs on your storefront, but once they enter your store, do they know where to go?
By adding those items to a display case, you give shoppers an immediate point of reference. They can see that these are the most recent items to browse, and they’ll likely start their journey there.
Take a bookstore, for instance. When new titles come in that you’re particularly excited about, add a single copy of each one to the case! Then, leave a sign that tells shoppers where they can snag one for themselves.
5. Arrange Jewelry and Small Valuables
It’s not uncommon to see jewelry and smaller accessories behind a display case. In addition to larger, free-standing retail display cases, you might also see them tucked neatly into a smaller countertop showcase.
This allows you to bring attention to some of your most special and valuable pieces. It also helps prevent theft. Depending on the size and scale of your collection, there are lots of different cases available to meet your needs.
6. Display New Gadgets
Technology stores need a way to share the latest and greatest tech gear with their shoppers. It’s one thing to browse for these systems on the shelf, but it can be difficult to get a true grasp of how they look without opening the box.
If they can see the real, unboxed product sitting behind a display shelf, it makes the customer experience that much richer. They can even ask you to measure the system to make sure it will fit in their entertainment or gaming console back home.
This is also a great approach for smaller electronics, such as phones and cameras. Keeping them locked in a display case ensures that they stay visible, but still protected.
7. Give Gift Ideas
How many of us have strolled the aisles of a store aimlessly, unsure what to buy a friend or loved one? Why not make it a little easier on your shoppers and put a few gift ideas in your display case?
This might be as simple as choosing some of your best-sellers and putting them in the spotlight. Or, you can find items that pair well together and create makeshift “sets” for browsers to enjoy! For instance, a gift certificate to your spa would be right at home beside a bottle of luxury hand lotion and a nail polish set.
How Will You Use Your Display Cases?
As we’ve shown, display cases are more versatile than you might think! While they’re commonly used to showcase valuables, such as electronics and jewelry, you are free to dream up more innovative and unique ways to optimize yours.
If you’re in the market for a retail display cases for your store, we’re here to help. We offer a full collection of display cases and counters in our online shop. Check them out today and contact us if you have any questions!