Never underestimate the value of small retail fixtures for increasing sales. As customers check out with their items, they’re often distracted by the display items around the registers. This is the perfect space to curate a small “gift shop” display, no matter what sector of retail you fall into.
Use this guide to learn how retail displays and gifts in small boxes work together and how this knowledge can increase your sales.
Group Small Products by Color
When people are looking for gifts, they often want the items to pair well together. For example, you’re more likely to sell a bundle or cosmetic items than mismatched products like clothing and children’s toys. This is especially true for small gifts or products.
Grouping small items by color scheme makes them look like the perfect gift set, even if they are each sold separately. Attract customers’ eyes to cohesive, color-coded small gifts to boost your sales.
Related Article: Color Blocking: What Is It?
Add Props to Make Small Products More Attractive
Lifestyle props like fake foods, glasses, or other setups tell a story about the small products you’re trying to sell. When it comes to retail displays, the most important thing you can do is convince customers that they will enjoy the products you’re selling. Adding fun props and themed items helps you achieve this goal.
For example, if you’re selling lemon keychains or magnets, put a fake lemon next to the bowl with a summer-esque napkin and a glass with a straw. This retail fixture tells a story: It’s a hot day, you’re craving some fresh lemonade, and you can rock a keychain or magnet in the meantime.
Props also help customers take your retail displays seriously. Instead of aggressively marketing small products and overusing sales tactics, try making them naturally appealing using everyday items and themes.
How to Wrap Small Gifts with Bows, Boxes, and Gift Bags
Customers will be more likely to view small items as Christmas gifts if they see gift packaging right in front of them. Use gift boxes, bags, bows, and baskets to give customers a visual of what the small gifts can provide to their family and friends.
You can wrap empty boxes in decorative wrapping paper, create a visually appealing gift basket, or even display the products in gift packaging. One good way to do this is to set small gifts for friends or family on top of a bag with tissue paper coming out of it — just like you’d see at a birthday party or holiday gathering.
Ribbons and bows catch customers’ eyes and make your products look celebratory. String some decorative ribbon around your retail displays or pop a bow on an empty box. This is the perfect tactic to market small products as must-have gifts for other people.
Related Article: Opening a Souvenir Shop
Where do Small Businesses Get Their Products?
Looking for merchandise to sell in your small business? With holidays approaching, you’ll need to find sources for holiday gifts or products before it’s too late. Check out local wholesalers or distributors where they may have an option to buy in bulk. Then, if they do, you can potentially leverage buying them at a lower cost. Also, some small businesses work directly with manufacturers, which may offer even better pricing and the ability to negotiate customizations. Ultimately, whoever you choose to get your products from will depend on the specific needs of your business, such as volume requirements, product type, budget limits, and more.
Use Retail Displays to Market Gifts That Come in Small Boxes
Through intriguing displays, retail fixtures can enhance customers’ experiences and boost sales. Now that you know some of the best techniques for drawing customers to your small products, you can implement them! Check out Specialty Store Services today for all your retail needs.