Never underestimate the value of small retail fixtures for increasing sales. As customers check out with their items, they’re often distracted by the display items around the registers. This is the perfect space to curate a small “gift shop” display, no matter what sector of retail you fall into.
Use this guide to find out how retail displays and small items go together — and how you can increase your sales with this knowledge.
Group Small Products by Color
When people are looking for gifts, they often want the items to pair well together. For example, you’re more likely to sell a bundle or cosmetic items than mismatched products like clothing and children’s toys. This is especially true for small products.
Grouping small items by color scheme makes them look like the perfect gift set, even if they are each sold separately. Attract customers’ eyes to cohesive, color-coded small products to boost your sales.
Related Article: Color Blocking: What Is It?
Add Props to Make Small Products More Attractive
Lifestyle props like fake foods, glasses, or other setups tell a story about the small products you’re trying to sell. When it comes to retail displays, the most important thing you can do is convince customers that they will enjoy the products you’re selling. Adding fun props and themed items helps you achieve this goal.
For example, if you’re selling lemon keychains or magnets, put a fake lemon next to the bowl with a summer-esque napkin and a glass with a straw. This retail fixture tells a story: It’s a hot day, you’re craving some fresh lemonade, and you can rock a keychain or magnet in the meantime.
Props also help customers take your retail displays seriously. Instead of aggressively marketing small products and overusing sales tactics, try making them naturally appealing using everyday items and themes.
Use Bows, Boxes, and Gift Bags
Customers will be more likely to view small items as gifts if they see gift packaging right in front of them. Use gift boxes, bags, bows, and baskets to give customers a visual of what the small gifts can provide to their family and friends.
You can wrap empty boxes in decorative wrapping paper, create a visually appealing gift basket, or even display the products themselves in gift packaging. One good way to do this is to set small products on top of a bag with tissue paper coming out of it — just like you’d see at a birthday party or holiday gathering.
Ribbons and bows catch customers’ eyes and make your products look celebratory. String some decorative ribbon around your retail displays or pop a bow on an empty box. This is the perfect tactic to market small products as must-have gifts for other people.
Related Article: Opening a Souvenir Shop
Use Retail Displays to Market Small Gift Items
Retail fixtures can enhance your customers’ experiences and boost your sales through intriguing displays. Now that you know some of the best techniques for drawing customers to your small products, you can put them into action! Check out Specialty Store Services today for all your retail needs.
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