Digital signage is a new-age technology that not only looks cool but can help you save hundreds of dollars as a store owner. Saving costs anywhere is a great idea, but what better way to do it than with signage? Most people prefer digital signage over paper anyway. Consider digital solutions like LED video sign boards, neon signs, open signs, and promotional lighting when updating your store layout next. Specialty Store Services is here to help you enhance your retail space with tips, tricks, and ideas on how digital signage can change the overall customer experience!
Invest in the Right Hardware for Digital Signage Installations
Think about what you already use signage for in your store. Do you have menus, product information, sales, and promotional messages all written on paper signs? Paper signs and price displays can get costly over time. Consider digital signage to cut costs. Customers will notice the new technology and be more inclined to walk into your store to see what it is all about. For instance, LED signs are great displays to help you advertise your grand opening or an upcoming sales event.
Utilize Existing Technology, Such as Projectors and Screens, to Create a Digital Sign from Your Laptop
There are also other avenues to produce digital signs in your retail space. Think about using your laptop and a projector to show what you would on an average sign. This could save you tons of money if you already own this equipment. Also, some stores and bars are known for putting on movies or short videos with projectors to keep their space more entertaining. This way also takes a lot less work. You basically have to plug your laptop into the projector, and it’s done!
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Use Free Resources to Design Eye-Catching Visuals for Your Digital Signs
Digital signs don’t have to be boring. You can take advantage of so many free resources to make your customers go, “Wow!” Think about adding images, videos, or even GIFs to your digital displays. This can make someone stop in their tracks and do a double-take. Most stores aren’t as tech-savvy as you’d think, so this could be your competitive advantage. Specialty Store Services offers LED Message Board Displays that can send out any customized promotional message with multi-colored letters. Is it a holiday or a special occasion coming up? Use this board to showcase that!
Consider Using Digital Media Players and Streaming Services to Cut Costs Even Further
We’ve mentioned playing movies or video clips on a projector, but you can extend this idea so much more. Think about utilizing a streaming service you already pay for and putting it up in the store, whether it be music or video. You don’t even need a screen to project this on. You can showcase your display if you have a flat wall, preferably white. For instance, if you own a thrift store, showcasing old movies or old music so that the customers can be taken back in time while shopping is a good idea. It’s all about cutting costs while also providing customers with a fresh new look.
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Conclusion
Digital signage is becoming increasingly popular and is more beneficial than paper because it cuts operational costs. When thinking about saving money in your store and bringing in more customers, think of digital displays. Specialty Store Services offers tons of different digital options to showcase your products, promotional messages, and more. Check out our website today to create a more engaging retail environment!