Signage Helps Implement Social Distancing

Signage and floor marking tapes and dots are an easy and inexpensive way to enforce new social distancing norms. It is important to let your customers and employees know that the CDC recommends that when people are in your store or business that they need to stay at least six feet away from each other, refrain from person-to-person contact, and take hygiene measures such as covering coughs and wash and sanitize hands. This makes it tricky for retail, doesn’t it?

Since its inception, retail has always revolved around the sensory experiences of touch, sight, and smell to delight the customer. In addition, retail is about the social experiences; the conversations and interactions we have with retail staff and our fellow shoppers. The pandemic has changed all this and now more than ever consumer and retailer behavior needs to change. Shopping might not be the same as it once was before, and the fact is that we may never be able to go back to the way things were, that is why it is important to keep social distancing top of mind for your customers.

SEPARATION

Since social distancing is a new phenomenon it is important to continually remind your customers to maintain their distance. Retailers can quickly and easily mark floors with floor tape and social distancing floor dots to show people where they may stand and how far they must stand apart when they are waiting in line for service. These floor marketing tools are not permanent and will not damage your floors. Another way to reduce people to people contact is to control and modify the traffic flow in your stores. Instead of having aisles and areas open for two-way traffic retailers can restrict them to one-way traffic. To maintain the proper flow of in your store, show your customers the proper flow by using One Way arrow floor stickers. These are simple ways to remind your customers and employees to keep their social distance and maintain flow in your store or workplace.

VISUAL REMINDERS

Signage is a great way to remind people of changes in your store’s policies and procedures, especially around the new CDC recommendations regarding hygiene and cleaning. Signs come in a variety of sizes and can be used with and without sign holders and some signs even have adhesive backing that makes them easy to install on doors and in bathroom areas. Display signage to encourage hand washing and to remind customers and employees of proper social distancing etiquette. Display signs curbside to direct traffic to your curbside pick-up areas as well as other social distancing requirements.

IN CONCLUSION

Visual reminders such as signs and floor marking tapes are a convenient and inexpensive way to encourage social and physical distancing without having to play the sheriff with your customers and employees. The more times the message is repeated and reinforced, the faster it will become a habit, and this habit will become the new normal for everyone.

If you are interested in purchasing social distancing floor marking tape and social distancing and hygiene signage and posters for your retail store, shop our website, Specialty Store Services.  We have everything you need to be a profitable retailer.  If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.