Spooky season is approaching! As a retailer, the best thing to do is to get with the times and put out some amazing Halloween displays, but where to begin? Specialty Store Services is here to help you create engaging and budget-friendly ideas to get you started. Read more on how Halloween displays can bring you a spooky amount of sales!
Halloween Display Ideas for Retailers
Having a great display can attract customers, but having a display in your store that celebrates the seasons or holidays is even better, with even more potential to attract customers. Here are some ideas we’ve put together that can get people interested in your retail space.
Haunted House Theme
The obvious choice for your spooky display is a haunted house theme. There are so many ways to be creative with this type of display. You can use neon signage, fog machines, eerie lighting, and more to really captivate customers. This can encourage them to come in and look around to purchase your products.
A Pumpkin Patch
Putting in a pumpkin patch is a great idea for a window display because of its festive tone and because it can be relevant for longer than just Halloween. The fall season, in general, reminds people of pumpkins, so you can put up a pumpkin patch entrance from September to almost the end of November if you’d like. It’s also more budget-friendly in that all you really need are pumpkins and some warm lighting.
Witch’s Lair
Having a corner of your shop resemble a witch’s lair is different and unique. This can engage more customers by purely sticking out from the competition. Add cauldrons, potions, broomsticks, and more. It could be a huge hit with adults and children!
Ghostly Garden
Another unique display idea for Halloween is a ghostly garden. You can take something scary like ghosts and make it sort of beautiful with floral arrangements and light colors. To create this, add white fabrics hanging from the ceiling and ghost figures. Also, being able to repurpose spring décor potentially you have, like flower props or other garden décor, could make this display less costly.
Enchanted Forest
Try creating an enchanted forest if you want to go on a less scary route with your retail display. You can make it spooky but not as scary with moss, fairy lights, artificial trees, and more. Mythical creatures and fantasy themes are great to showcase around Halloween and can enchant customers of all ages.
Related Article: How to Display Halloween Candy in Your Store
Why to Decorate Your Store for the Seasons and Holidays is Important
Having your store decorated around the holidays or during a specific season is great for business. Not only can it attract new customers, but it can also show your current ones that your store cares. When stores stay the same and update products, store layouts, or window displays, customers can pick up on that monotony and feel discouraged from shopping. Something like a well-designed display can leave a lasting impression on customers, encouraging them to return and potentially recommend your store to others. Also, seasonal and holiday decorations can create a sense of community and connection with your customers, fostering a positive relationship between them and your brand.
Summary
Creating captivating Halloween displays can significantly enhance the shopping experience and drive sales. From haunted houses to enchanted forests, the possibilities are endless! Check out Specialty Store Services for tips, strategies, and even store solutions like retail fixtures. Happy haunting!