The holidays are coming up fast, and it’s time to get your gift packaging game in order! If you’re looking for a way to make sure those special presents stay pristine until the big day arrives, why not try shrink wrap? This thin plastic films acts like an invisible shield around presents – shielding them Read More …
Make A Plan For Sales Success: November 1 marks the start of the holiday shopping season, so now is the time to start preparing for the holiday retail season. Decide which promotions you wish to do for the holidays. Coupons, raffles, and special events are a great way to get traffic to your store. Make sure advertisements Read More …
Planning all your retail displays for the coming year can be a daunting task. It’s made easier, however, when you take the time to create a retail display calendar with ideas and important dates for implementation. Here are a few tips to get your retail display calendar laid out. Start with a Retail Event Calendar Read More …
Clearance sales are a necessary part of any retail operation, and when they’re successful, both you and your customers reap the benefits. Stores have the opportunity to move out a lot of old inventory and replace it with a new, full-priced inventory. Shoppers get a great deal on items they may have been on the Read More …
We are once again heading into the busy, winter holiday season, which means plenty of shoppers will be on the prowl for the perfect gift for that special someone—something that glitters brighter than the North Star. It’s prime jewelry-buying season, and as a retailer, you need to position yourself to bring in seasonal shoppers for Read More …
Folgers had the famous tag line, “The best part of waking up is Folgers in your cup,” complete with commercials showing sleepy parents roused to wakefulness not by noisy children, but by their coffeemaker automatically brewing a fresh pot in the morning. Our long love affair with coffee is about more than the pick-me-up from Read More …
According to the National Retail Federation, 2017 saw $9.1 billion in Halloween spending—a number that was predicted to drop slightly (to $9 billion) in 2018. These numbers are good news for Halloween stores, but what about retailers that aren’t selling Halloween-specific wares? As an apparel retailer, you’re better situated than you might imagine to capitalize Read More …
Humans are naturally curious creatures, and in our spare time, we like to travel to fun destinations in search of friends, adventure, and something new. We don’t just head to big cities, either. Plenty of people enjoy visiting small towns and coastal villages to escape the stress and hectic pace of life in urban environments. Read More …
One of the first things you need to think about when planning your store layout is what you want the customer to take away from the experience of interacting with your brand. In a general sense, you want customers to feel a positive association with your brand, to find your retail space attractive, uplifting, and Read More …
As the saying goes, the early bird gets the worm, and the same can go for retail planning. In retail, this means planning ahead for upcoming events so you can promote in advance to boost awareness and interest and then hit the ground running when the date arrives. Even though it won’t start up again Read More …