Black Friday is detrimental to shop owners even today because of how much foot traffic is predicted to happen. If you’re busy planning deals and not thinking about how your store layout looks, you may be missing out on some real opportunities to make sales. What’s often overlooked or forgotten about are store fixtures. These assets can be a secret weapon in more sales if you’re able to make the right decision. This blog will discuss the best ways we think are beneficial for retailers to place and strategize their store fixtures, including storefront layout, checkout counter space, and more. Read on!
Storefront Retail Fixtures for Maximum Curb Appeal
When people drive or walk past your store, you’ll want to make a good impression. Your storefront is a great way to do this. The goal is to create curiosity and communicate value before they even step inside.
Window Displays that Convert
Your Black Friday window display should be a direct advertisement for your best offers. Use a mix of mannequins, platforms, and lighting to create a scene that tells a story.
- Mannequins & Bust Forms: Display your top doorbuster apparel on mannequins styled in complete outfits. This shows customers how to wear the items and encourages multiple purchases.
- Risers & Pedestals: Elevate high-value items like electronics or designer handbags to eye level. Use clear acrylic risers for a modern look or rustic wooden crates for a boutique feel.
- Decals & Graphics: Use bold, temporary window decals to scream your key promotions: “50% OFF EVERYTHING!” or “Doorbusters Start at 6 AM.” Make the text large and easy to read from a distance.
- Lighting: Use spotlights to draw attention to specific products or mannequins. Colored LED lights can create a festive and urgent atmosphere.
Merchandising Fixtures that Sell
It’s important to know how your merchandise looks on a shelf or fixture. If you sell unique products, you’ll want a unique style of fixture to put them in the best light. This is even more important on Black Friday. The right merchandising fixtures stop the stroll and command attention.
Related Article: Mastering Holiday Store Layout
Fixtures for Doorbusters and Bundles
- Endcaps: These are the prime real estate at the end of your aisles. Use them for your most compelling offers. Stack a single, high-demand product (like a popular video game or small appliance) to create a sense of abundance and value. Add a bold sign holder with the price and savings clearly displayed.
- Dump Bins: Perfect for small, deeply discounted items like socks, chargers, or beauty minis. The “rummage” effect of a dump bin signals a treasure hunt and a great deal. Use large, sturdy bins (e.g., 36″x36″ wire mesh) in high-traffic areas.
- Nesting Tables: A set of two or three tables of varying heights creates a visually interesting, tiered display. Use the largest table for a hero product (like a featured coat) and the smaller tables for coordinating accessories (scarves, hats). This is a classic cross-selling technique.
Fixture Recommendations
- Gondola Shelving: The workhorse of retail. Ensure shelves are fully stocked and front-faced. Use clip-on sign holders to call out prices for every item.
- Slatwall & Pegboard: These versatile wall systems allow for flexible merchandising. Use hooks, shelves, and bins to create dynamic displays for everything from packaged goods to apparel. This is great for maximizing vertical space in smaller stores.
Summary
If you play your cards right, your store fixtures can be your silent salespeople. Placing them strategically and getting the right ones for your type of merchandise can make all the difference, especially during Black Friday and around the holidays. The big thing you need to do as a retailer is look at your retail space through the eyes of a frantic Black Friday shopper. Identify the points of friction and the missed opportunities. Then, choose two or three fixture upgrades that you can implement before the big day. Visit Specialty Store Services today and find the perfect ones. A small investment like that can deliver your biggest Black Friday yet.