Showrooming: If You Can’t Beat It, Befriend It Showrooming is a relatively new foe in town for brick-and-mortar retailers. It is eating away retail sales and business profits. If you are not familiar with the term yet, it is basically a practice wherein potential shoppers visit a brick-and-mortar store, examine a product and then Read More …
Retail display aisle spacing is key to determining where different category products will be placed to how the in-store advertising material will be displayed, there is no doubt that shelf-product placement and SKUs prompt shoppers to purchase products they may never have had any intention of buying, which eventually fetches more sales for retailers. Does Read More …
According to the Wall Street Journal, last year consumers spent more than $3.1 trillion on retail purchases. Plus, 89% of sales in the clothing industry were made in stores compared to online. Where online shopping continues to grow, these stats show that, even today, the majority of retail spending still occurs in brick-and-mortar stores. This Read More …
Successful retailers know that truly effective merchandising extends beyond just the fixtures on the sales floor. Effectively utilizing your wall space can have a major effect on your sales. A strategically merchandised wall will even affect your customer’s perception of your brand because it is often the first thing they notice when they walk into Read More …