The decision to buy retail store fixtures is a fairly easy one—you’re going to need to buy fixtures at some time or another to keep your store going. The hard part is deciding how much to spend and what to buy. Fixtures are the backbone of your business, and you definitely want to get the Read More …
A store’s layout has a huge impact on its performance. It is important to constantly evaluate how the layout is working and how fixtures work as a whole. The layout of a store should welcome customers in with attractive displays arranged in a cohesive design. I will discuss ways to draw shoppers into you store Read More …
Can we really find the good in a slow day? I would have to say yes. While this cannot be ideal everyday, sometimes slow days bring a welcome moment of extra time for planning, inventory and cleaning. As retailers we want our business to be the best that it can, so why not use the Read More …
Gift wrapping attracts and keep customers coming back. I have been in many situations where I needed a birthday gift for a party and it was starting in 15 minutes and I didn’t have the time to wrap a gift. In my neighborhood I have many stores that have complementary gift- wrapping, now I never Read More …
Specialty Store Services, Chicago retail supply company, mailed out their latest catalog last week. Highlighted in the newest catalog are a wide variety of products with new lower pricing as well as new products. With Back to School right around the corner customers are flocking to stores for newest in products from clothing to school Read More …
Have you ever walked down the street and you see someone wearing a shirt that you like? You think to yourself where did they buy it, then you notice a bag with a logo and store name on it and you google the store. This is the best advertising you can get without it costing Read More …
While I was on vacation I walked into a small boutique and was completely ignored. I was shocked that she did not even say hello or acknowledge that I was in the store. As I walked around and touched the merchandise she never once ask if I was looking for anything in particular, and just Read More …
Shopping Baskets are an excellent customer convenience. I am always pleased when I enter a store and find those handy shopping baskets right near the door. But I’m overjoyed when I also find them elsewhere in the store, right when I need one, since my trip to purchase one item in particular always turns into Read More …
Do you smell what I smell? More importantly, do you smell what your customers smell? And just what do they smell, anyway? Research shows that a nice-smelling store may encourage people to linger and purchase. Are your customers lingering or sniffing and heading out the door?In one study, Eric Spangenberg, a consumer psychologist and dean Read More …
On a scale of 1 to 10, how important of a role do you think the fitting room plays in a customer’s decision to purchase? 2… 3? Think again. “It’s not visible, so I don’t know how many retailers realize that’s where the sale’s made,” says Robin Kramer, founder of New York based Kramer Design Read More …